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IN BRIEF
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Winter holidays: the magic of the mountains continues to attract the French despite inflation #
Every winter, the mountain resorts captivate the French, and this year is no different, despite a gloomy economic context. The desire to escape to the snowy peaks remains intact, and many trends are emerging this season. The French continue to flock to ski resorts, eager for thrills and enchanting landscapes. This phenomenon is accompanied by changes in preferences, with a search for authenticity and careful choices in the face of rising prices.
The appeal of the off-season #
More and more French people are favoring off-season stays, especially in January and February. Indeed, 38% of winter sports enthusiasts indicate that these periods offer the advantage of fewer crowds on the slopes, a more peaceful atmosphere, and often more competitive prices. This choice to escape outside school holiday periods not only allows for enjoying space on the ski lifts but also provides a more intimate experience, away from the hustle and bustle of traditional holidays. This new trend proves that skiing and snowboarding are just as enjoyable in a quiet setting as they are during the summer crowds.
The quest for authenticity #
Beyond weather conditions and slopes to descend, the quest for authenticity plays a central role in destination choices. About 48% of holidaymakers prioritize the charm and authenticity of resorts. This desire translates into a preference for smaller, less crowded resorts, often more typical and charming. The French seek echoes of local traditions and warm atmospheres. This is also reflected in the rise of stays in chalets or rentals in picturesque mountain villages, where friendliness and a connection to nature take precedence.
An evolving tourism #
In this context, mountain tourism is also evolving, with a decline in the number of national holidaymakers compensated by an increase in foreign tourists. A dynamic that shows the global interest in French destinations, which remain highly attractive despite economic constraints and inflation. This requires an adaptation of services and infrastructure to meet this new demand, while ensuring the continued appeal of the activities and leisure options offered.
Skiing: a shared and family-friendly sport #
Through winter sports, 86% of the French affirm that skiing or snowboarding is an integral part of their holidays. Moreover, the mountains are positioned as a favored location for family vacations. Parents often choose resorts offering a variety of activities to meet the needs of every family member, from the youngest to the oldest. Clubs dedicated to children, group ski lessons, and secure zones for beginners reinforce this image of a mountain accessible to all.
Holidays despite a reduced budget #
Facing inflation that impacts budgets, especially regarding the price of ski passes, 70% of the French rank cost among their selection criteria. Budget management has become crucial, prompting holidaymakers to meticulously plan their stays. Promotional offers and all-inclusive stays attract an increasingly budget-conscious audience looking to spend less while enjoying unforgettable moments in the snow. Resorts are also adjusting their prices to attract a clientele that wants to combine enjoyment with financial management.
À lire the classic and sports car show in the United Kingdom on June 7th and 8th, 2025
Energetic conclusion: winter, an unmissable appointment #
In summary, the mountains continue to captivate, even during this time of crisis. The French are becoming increasingly inventive in planning their stay while turning towards authentic and family-oriented experiences. With a steadily growing influx, winter holidays in the mountains remain an unmissable appointment for those looking to recharge and enjoy the fresh air and snowy landscapes.
