IN BRIEF Air France sees vacations as an end-to-end experience. TBWA, 360° agency, drives integrated and coherent communication. Storytelling and emotional branding serving the destinations. Omnichannel customer journey: digital, social, retail, onboard. Data-driven and personalized messages according to travel desires.…
Propelled by K-pop, cult K-dramas like Squid Game, and an addictive gastronomy, South Korea is breaking tourism records – the national office announces about 16 million foreign visitors in 2024. But behind the photogenic palaces, the corn dogs enjoyed as…
IN BRIEF Launched 10 months ago, Pagodia is establishing itself in Asia with record reception from agencies and travelers, driven by Salaün Holidays. A threefold formula that makes the difference: classic GIR, small group “Between Us”, and tailor-made privatized trips.…
Want a stylish break without blowing your budget? This summer, the Belfry Hotel & Resort is launching an irresistible offer: 20% off a two-night stay, with breakfast every morning at The Ryder Restaurant and full access to leisure facilities (indoor…
IN BRIEF Armor-lux and Salaün Holidays launch a unique summer contest. To be won: the “The Jewels of Tuscany” tour for 8 days (value €4,800). Bonus: 16 gift vouchers (1 × €1,000, 5 × €500, 10 × €100) valid on…
Want a ski trip that is good for your thighs and your wallet? Head to Bulgaria with an irresistible offer in Bansko: a week in apartments with flights included, transfers, and ski storage, for only £348 per person. With a…
Ready to sail between Lyon, the picturesque Saône, the mighty Rhône, and the lights of the Mediterranean? Here’s a lively account and a practical guide for a river cruise that combines low bridges requiring you to duck, charming Burgundy villages,…
Meknès, an imperial city of Morocco, asserts its majesty through the palaces of Moulay Ismaïl inspired by Versailles. Its colossal ramparts, gates such as Bab Mansour, and its medina classified as UNESCO embody — Living imperial heritage —. Less frequented…
Under the elegant silhouette of the Brézé castle, another world extends away from the light. Here, medieval defenses blend with finely organized living spaces, from the bakery to the pressing room. In this City Under the Castle, history is illuminated…
Kyoto is home to Fushimi Inari Taisha, a shrine founded in the 8th century, famous for the longest avenue of torii gates in Japan. Each vermillion gate dedicates an offering to prosperity, concentrating prosperity and Inari over four kilometers of…
What does retirement look like when it doesn’t rhyme with lounging on a beach or boredom? Quick summary: by discovering FIRE (Financial Independence, Early Retirement), we left the 9–5 for Portugal, swapped urgency for curiosity, and transformed our days into…
IN BRIEF Journey of an English-speaking tourist in Marseille, between curiosity and minor linguistic frictions. Arrival at Saint-Charles: discreet metro signage, gestural assistance from an agent, effective English relay by RTM. Rue Saint-Ferréol: misunderstanding surrounding the credit card and contactless…
Want a one-way ticket to the sun without leaving Czechia? Head to Olomouc, a city in Moravia often overlooked in favor of Prague and Brno, but that exudes a delightful Mediterranean atmosphere: pastel facades, singing fountains, statues of Neptune, frescoes…
Between Jaipur and Jodhpur, a rural village unfolds as a moment out of time: Barli. Here, the silhouette of the Fort Barli, a fortress from the 17th century, dominates the fields and dusty streets, inviting one to taste the Rajput…
Among neo-Gothic châteaux, carriages trotting under the linden trees, and centuries-old cellars where the best vintages of Moravia age, the Liechtenstein trail of Lednice–Valtice unfolds a postcard-like backdrop. From Brno to the Dyje, one traverses a UNESCO-listed cultural landscape blending…
Want to prolong the magic beyond Disneyland Paris? Just steps away from the attractions, the Marne-la-Vallée area is overflowing with outings and activities for all ages: strolls at Disney Village, shopping sprees at Val d’Europe and La Vallée Village, marine…
À l’aube, l’église de la Panagia veille, comme suspendue au-dessus de la mer Égée. Entre Milos et Santorin, Folégandros, longtemps jalouse de son secret, s’ouvre doucement au voyageur sans perdre son âme de joyau des Cyclades. Des falaises zébrées de…
IN BRIEF Flash sales up to 300 euros off Offers valid until August 7 Destinations in the Mediterranean, Atlantic, Spain and in the mountains Overview of discounts: -300 euros at the Premium Residence Arc 1950 -205 euros at the Edificio…
Want to discover an American beach destination that makes the heart of the coast race in summer 2025? Explore the pristine beaches of the famous Highway 30A, a secret spot in Northern Florida that promises an unforgettable experience with white…
IN BRIEF Natural border: the Pyrenees separate France and Spain, offering two slopes to explore. Going to the Spanish side means stepping out of your comfort zone to discover wild and little-known nature. The Basque Country and its mountains ideal…