Twickenham and the Ibis Styles in Castelnaudary: major assets to attract travel agencies

IN BRIEF

  • Guy Spanghero, former rugby player and entrepreneur.
  • Event at Twickenham and Ibis Styles, in Castelnaudary.
  • Promotion of the destination of the community of communes Castelnaudary Lauragais Audois.
  • Targeting tour operators to attract groups of French-speaking tourists.
  • Initiative integrated into the Occitanie Destination Groups operation.
  • Objectives: support all-inclusive stays with activities, restaurants, accommodations, and visits.

As part of the Occitanie Destination Groups operation, Guy Spanghero, a former rugby player turned entrepreneur, has opened the doors of his restaurant, Le Twickenham, along with the Ibis Styles hotel in Castelnaudary. This initiative aims to promote these establishments and attract groups of French-speaking tourists to the area. By highlighting the assets of these two infrastructures, Guy Spanghero hopes to meet the expectations of tour operators seeking all-inclusive stays for their clients.

A Warm and Authentic Setting

The Twickenham stands out for its friendly atmosphere, ideal for groups wishing to gather over a delicious meal. The cuisine offered is a true reflection of the gastronomic riches of the region, blending tradition and modernity. The typical dishes of Lauragais, prepared with local ingredients, delight both regulars and new visitors. Tour operators can thus ensure that groups will enjoy a memorable culinary experience.

As for the Ibis Styles, this hotel offers a comfortable and welcoming setting for extended stays. Its strategic location in Castelnaudary allows for easy access to nearby tourist attractions. With modern and well-equipped rooms, the establishment guarantees quality rest after busy days of activities. Travel agencies can therefore create an attractive offer combining quality accommodation and tourist discoveries.

A Diverse Tourist Offer

The aim of these two establishments is to foster dynamic group tourism, allowing exploration of the Castelnaudary Lauragais Audois community of communes. Tour operators can rely on a range of visits and activities that the region offers. From excursions to heritage and natural sites to tasting sessions of local products, each itinerary can be tailored to meet the specific expectations of groups.

This initiative is part of the broader Occitanie Destination Groups operation, supported by the Occitanie Regional Tourism and Leisure Committee and various stakeholders in regional tourism. This represents an opportunity for travel agencies to stand out with a consolidated offer, combining accommodation, dining, and activities.

A Welcome Dedicated to Travel Professionals

On March 23, the meeting between Guy Spanghero and tour operators highlighted the synergies between Le Twickenham and Ibis Styles. These direct exchanges with travel professionals are essential. They allow for a better understanding of the agencies’ needs and fine-tuning of the local offer to include attractive all-inclusive stays.

The discussions also covered the capacity of the establishments and the various configurations possible for groups. The flexibility of organization is a major asset in the context of group stays, and these meetings also help foster customer loyalty by offering services tailored to their expectations.

Future Prospects for Local Tourism

By attracting groups of French-speaking tourists from various countries such as France, Belgium, Switzerland, Spain, and even England, Le Twickenham and Ibis Styles are contributing to the dynamism of the local economy. This initiative is not only beneficial for the two establishments, but it also strengthens the network of tourism stakeholders in the Chaurian basin.

Travel agencies, by turning to these establishments, can thus offer attractive and diverse packages, contributing to the region’s tourism growth. The partnership between the different stakeholders in the sector is therefore crucial to face external competition and to showcase the riches of Occitanie.

For more information on destinations that might interest groups, check links such as Spirit Airlines, Île de Ré, or even a charming castle near Perpignan.

Aventurier Globetrotteur
Aventurier Globetrotteur
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