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IN BRIEF
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The Saône-et-Loire department is preparing to unveil its tourist treasures through a significant partnership with Air France. Indeed, following the launch of its tourist season, the department is committed to introducing its riches to more than 16 million passengers, thanks to an impressive total of 70,000 flights. This promotional effort is part of an attraction strategy aimed at enticing travelers from around the globe.
A Promising Partnership
As part of this partnership, Air France is not only transporting millions of passengers; it is also becoming a key player in promoting Saône-et-Loire. By providing visibility to the tourist and wine-making charms of the region, this partnership aims to capture the attention of potential visitors who may not have considered this department as a prime destination.
Unequaled Discovery Opportunities
Saône-et-Loire stands out for its exceptional diversity of activities and landscapes. From lush valleys to renowned wine estates, every corner of this region offers a unique experience. With the initiative of 70,000 flights, it is anticipated that even a small percentage of passengers, at 1 in 1000, could mean the arrival of 16,000 new visitors eager to explore the wonders of Southern Burgundy.
An Original Marketing Campaign
To support this launch, the Saône-et-Loire department will implement an offbeat advertising campaign, visible in major cities like Paris and Lyon. Through humorous posters that juxtapose iconic monuments such as the Statue of Liberty and the Christ the Redeemer, this campaign aims to illustrate the universal appeal of Saône-et-Loire.
Tools for Visitors
At the same time, the Route 71 app has undergone a significant overhaul to include practical tools for cyclists, walkers, and hikers. This reflects Saône-et-Loire’s commitment to welcoming a variety of visitor types who wish to explore the region in their own way.
A Promising Launch for 2025
The kickoff for this tourism drive will be in spring 2025, a pivotal period for attracting the first holidaymakers. The upcoming season promises to be rich in events, showcasing the natural and cultural advantages of the department. The desire to make Saône-et-Loire a place of discovery is clearly affirmed through this initiative.
An Inspiring Message from Local Stakeholders
During the launch of this initiative, several speakers emphasized the importance of the commitment of the various tourism stakeholders in the area. Discussions highlighted a common desire to unite their efforts to shine a spotlight on Saône-et-Loire. Indeed, as Daniel Meunier pointed out, there is immense potential waiting to be tapped. The focus on including various aspects of local attractions demonstrates the richness and diversity that the department has to offer.
Thus, Saône-et-Loire has decided to showcase its strengths and position itself as a true choice destination capable of dazzling visitors from afar. This partnership with Air France heralds a wonderful year ahead, with prospects for enhanced attractiveness and a shared commitment to introducing this iconic region of Burgundy.
