|
IN BRIEF
|
David Legouet has recently been appointed as president of the Cotentin tourism office, inheriting a crucial position at a time when the region seeks to highlight its many assets. With a solid background in the tourism sector, Legouet is committed to promoting the richness and diversity of Cotentin, while ensuring that its authenticity is preserved.
A career focused on tourism
Before taking the helm of the Public Local Society (SPL) Tourism, David Legouet accumulated significant experience as mayor of Barneville-Carteret and as a member of the board of the Cotentin Urban Community. His in-depth knowledge of local issues and tourism dynamics places him in a favorable position to lead the tourism office to new heights. Legouet has already proven himself as an actor in associative tourism since 2008, demonstrating his commitment to the development of the Côte des Isles.
A representative governance
In order to reflect the different territories of the agglomeration, David Legouet has surrounded himself with seven vice-presidents from various regions of Cotentin. This choice demonstrates his desire to ensure a balanced governance, where every voice can be expressed and participate in the evolution of the tourism strategy. For Legouet, it is essential that all territories benefit from equitable representation in order to effectively coordinate promotional efforts.
Highlighting the diversity of the territory
David Legouet emphasizes the importance of promoting the richness and diversity of Cotentin. According to him, the region should not only be seen as a stopover destination, but as a place where one can discover a multitude of activities and varied landscapes. This territory, at the crossroads of skills, is committed to continuing to highlight its assets, particularly through bold communication campaigns aimed at raising awareness of the label “Cotentin unique by nature.”
An offensive attractiveness strategy
To enhance its attractiveness, the Cotentin tourism office plans targeted actions aimed at appealing to a broad audience. With about thirty different labels already in place, the region positions itself as a credible actor in sustainable and environmentally respectful tourism. Legouet also speaks of the importance of convincing more cruise passengers to spend time in Cotentin, an opportunity to seize to enrich the experience of these visitors in search of discovery.
A challenge for local development
For David Legouet, tourism represents much more than just an economic activity. It is seen as a lever to attract new residents and create jobs in the territory. Through this new presidency, he aspires to develop a long-term vision for Cotentin, combining economic development with the preservation of local specificities.
