|
IN BRIEF
|
The International Tourism and Leisure Fair of the Indian Ocean, known as Veezit, takes over the Exhibition Park of Nordev in Saint-Denis for an unmissable new edition. This event gathers nearly 150 exhibitors from across the region, as well as international professionals, to share with the general public and industry stakeholders the latest trends, destinations, and offers in the tourism market. Through meetings, conferences, and promotional operations designed to highlight jewels like Mayotte or Thailand, Veezit asserts itself as a highlight for all travel and escape enthusiasts in the Indian Ocean.
An unmissable event for tourism stakeholders
Since its opening, the Veezit Fair has welcomed tourism professionals over three days, as well as local residents eager to discover new horizons. Located in the heart of the Exhibition Park of Nordev in Saint-Denis, the event attracts nearly 150 exhibitors representing a variety of destinations, tourist offices, lodging providers, travel agencies, and activity providers. A true crossroads of exchanges, the fair allows for the presentation of unique offers, tailor-made stays, and authentic experiences, while showcasing the cultural and natural diversity of the Indian Ocean.
Mayotte in the spotlight: a promotional operation for the destination
At the heart of this event, the island of Mayotte occupies a prime position. The attractiveness and tourism development agency of Mayotte, along with its central-west tourist office, take advantage of the visibility offered by Veezit to unveil the multiple attractions of “the island of perfumes.” Hiking, water sports, vibrant traditions, and local craftsmanship allure an audience in search of original and accessible destinations. Professionals emphasize the importance of overcoming clichés and discovering the unsuspected riches of Mayotte, inviting everyone to “catch only the smile” during friendly and authentic strolls.
A varied tourist offering tailored for all audiences
The stands at the fair showcase great diversity: neighboring island destinations, exotic getaways, nature or traditional stays—there’s something for everyone. Rodrigues, for example, generates enthusiasm among Réunion visitors, particularly retirees seeking refreshing yet accessible vacations. The island stands out for its authenticity and preserved nature, promising a complete change of scenery just a few hours away. This phenomenon aligns with a trend observed across Europe, where outdoor tourism and natural destinations are increasingly appealing to travelers seeking authenticity, discovery, and respect for heritage, as exemplified by the preservation of heritage observed in the sector.
Thailand in the spotlight, an invitation to travel
For this edition, Thailand is one of the key invitees of the fair. Through the notable presence of its National Tourism Office, the Réunion public is invited to explore the traditions, landscapes, and unique way of life of this Southeast Asian country. Meetings and presentations showcasing other cultures enrich the program, supported by tour operators from Europe, South Africa, mainland France, and various archipelagos of the Indian Ocean.
Conferences and exchanges to promote the Indian Ocean
Throughout the days, Veezit offers various conferences and round tables on the challenges in the sector, from territory marketing to the promotion of local heritages. These exchanges encourage the promotion of the riches of Réunion and the islands of the Indian Ocean while fostering reflection on future challenges, whether related to the digitalization of tourism or ecotourism. The regional dynamics intertwine with global sustainability aspirations, resonating with similar themes developed in the current news of the sector, such as those presented during events like Varennes Fête Nature.
The success of a unifying event
After a successful first edition, Veezit establishes itself as the annual reference meeting for tourism professionals on the island of Réunion. The fair attracts an increasing number of visitors, curious individuals, and enthusiasts each year, reinforcing the dynamics of the Réunion destination and the entire oceanic region. Access is open to all for a modest fee, and free for children, making it a family-friendly and accessible event. Initiatives like Veezit foster a true culture of travel and sharing in a cosmopolitan region full of energy, merging tradition and modernity, reminiscent of the major trends seen elsewhere, such as the growing interest in new tourist markets like Seoul, mentioned in this study on travelers’ choice of Seoul.
