Discreetly nestled between Sainte-Maxime and Port Grimaud, an emblematic residence is reborn under a new star: the COMO chain infuses its refined spirit and art of well-being into this historic gem of the Côte d’Azur. Between muted luxury, private beach, and inventive cuisine, the secret address of Saint-Tropez vibrates with new elegance, ready to awaken memories of the Belle Époque on the Mediterranean shores.
At the heart of the mythical gulf of Saint-Tropez, a Belle Époque residence, once shielded from prying eyes, is about to be reborn. Reserved for decades for a select few, it will soon don the attire of modern refinement under the signature of one of the world’s most exclusive hotel chains: COMO. From Mediterranean splendor to the art of well-being, Le Beauvallon thus writes a new chapter of hospitality on the Côte d’Azur. Between aristocratic memories and promises of unique experiences, the anticipated transformation has already sparked the imagination of enthusiasts of exceptional places.
In Saint-Tropez, a secret address is reinvented under the sign of COMO
A centennial heritage in full metamorphosis
Nestled between Sainte-Maxime and Port Grimaud, overlooking the shimmering waters of the Gulf of Saint-Tropez, Le Beauvallon has been spreading its four hectares of Mediterranean garden for over a century. A worthy heir of the Belle Époque, it was originally the summer sanctuary of European aristocracy, where crowned heads and artists found anonymity and peace away from the hustle and bustle of St. Tropez. It is therefore no coincidence that the discreet and demanding brand COMO has chosen to sign its second French address here, like a gem dealer gradually revealing the sparkle of a rare gem.
The COMO experience: discreet luxury and holistic well-being
The philosophy of COMO is set to breathe new life into the estate, where ostentation gives way to a muted luxury and a commitment to the art of living. Here, minimalist designer décor takes center stage, with attention to the smallest details, as well as a legendary approach to well-being found in the group’s establishments, from Asia to Europe. This renewal does not just break with the traditional codes of hospitality on the Côte d’Azur: it transcends them. Furthermore, the arrival of multi-star chef Yannick Alléno promises to disrupt the region’s culinary scene with a fusion cuisine inspired by the Mediterranean and Asia – a first in Saint-Tropez!
A summer of rebirth before the grand transformation
Before its complete metamorphosis planned for 2026, Le Beauvallon will experience a gentle rebirth starting in the summer of 2025. Twenty-five suites with stunning sea views, previously reserved for an elite, will open for booking for an exceptional season, from July 1 to October 31. While awaiting the full reopening, the house’s signature beach club will offer an innovative menu, where toes in the sand combine with the pleasure of taste – enough to delight lovers of exceptional culinary experiences.
The Riviera reimagined: elegance, discretion, and the art of hosting
In a world filled with glitz and effervescence, the reinvention of Beauvallon defies the Azure routine. COMO promises to cultivate an atmosphere of hospitality tinged with discretion and exclusivity, far from the tumult of ultra-publicized palaces. Immutable palm trees, century-old umbrella pines, and panoramic views combine here to create the perfect backdrop for a haven of peace à la française. The new address is set to become the meeting point for epicureans and travelers in search of rarity, while remaining true to the Mediterranean soul of its origins.
A promising future for exceptional hospitality in France
The rebirth of Beauvallon is just a prelude. According to well-informed rumors, COMO is already eyeing a third French stop… Has France become the promised land for the new pioneers of prestigious hospitality? After Burgundy – with its legendary vineyards – and then the Riviera, the Singaporean group confirms its grounding in France, positioning the country at the heart of an ambitious and bold strategy. Lovers of charm and authenticity will have plenty of options to extend their journey, whether it be between panoramas of the Côte d’Azur, hidden treasures of Millau, or secret stops around Paris.
Looking for an escape?
Whether you are a collector of unique places, a fan of innovations in travel – or simply curious to discover the longest train station in the world – let yourself be tempted by this Azure renewal. Find inspiration and new trends for your next getaways through exclusive selections: off-the-beaten-path travels or new Parisian trends.
