|
IN BRIEF
|
July in Carcassonne, with its vibrant mix of summer heat and tourist activity, should theoretically be an Eldorado for downtown merchants. However, this year, the reality is very different. Between increased competition from large stores and unpredictable market fluctuations, local artisans and merchants are struggling with a set of unprecedented challenges. The center’s traffic jams and renovation projects are taking on a worrying scale, making access difficult for customers and inevitably eroding turnover. The quest for a loyal clientele in the face of a plethora of tourist products adds additional pressure. This complex picture raises crucial questions about the viability of local commerce in the face of contemporary realities.
Declining tourist numbers
The month of July 2023 brought the traders in downtown Carcassonne facing a unique challenge. Although the municipal tourist office reported attendance figures similar to those of the previous year, the perception of traders is completely different. Many of them notice a significant decrease attendance and sales, making the situation worrying.
Statistics reveal that between 14,000 and 20,000 visitors were recorded per day. However, this affluence does not translate into commercial success. The traders, although they noted the figures, are unanimous: the atmosphere in the streets was much calmer this year.
A change in consumer behavior
Beyond attendance figures, another aggravating element was the change in consumer behavior. THE vacationers, even if they were present, spent less and more selectively. Impulsive purchases, characteristic of summer, seem to have given way to more thoughtful consumption.
This change has been felt across all sectors, particularly in retail and restaurants. Retailers noted that customers tended to hesitate before making a purchase, which had a direct impact on their turnover.
Impact of the economic situation
Traders also attribute this situation to the current economic situation. With rising inflation and declining purchasing power, French tourists are becoming increasingly rare. The inclement weather in July, with episodes of rain, also contributed to diverting vacationers from outdoor activities and commercial outings.
For traders like Brigitte from the Cécile jewelry store, the loyalty of local customers has become a real support, while tourists only represent a portion of their clientele.
A tourist season out of sync
While July is traditionally a strong month for tourism, this year it appears that a shifted season is installed. Professionals in the sector note that families, who usually flock during this period, seem less present. Traders are expressing concerns that this trend will continue during the month of August.
Benjamin, manager of a jewelry store, notes that although positive signs appear with the arrival of tourists at the beginning of August, these varied trends from one year to the next raise questions about the sustainability of their activities.
Future prospects
Faced with this situation, traders must adapt. Here are some strategies considered:
- Targeted promotions : Set up special offers to attract consumers.
- Local events : Organize events to attract locals and create a festive atmosphere.
- Collaboration : Network with other merchants for joint events.
THE Carcassonne traders will have to redouble their efforts to succeed. The challenges are numerous, but adaptability and innovation will be essential to overcome this unprecedented summer season.
