IN BRIEF
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Salaün Holidays marks 2025 with innovation through a new catalog Your Travels 2025, a robust media strategy around RTL, daily competitions to win tours, an editorial showcase via Destination RTL, and a large touring cinema-conference series titled Meet the World in 17 cities. This descriptive overview highlights these innovations, from the enduring partnership with Les Grosses Têtes to the opening of the tour in Brest on February 1st, while placing them within the trends of a rapidly changing tourism sector.
Setting the course for a year of coordinated initiatives to increase visibility and closeness with travelers. With the launch of Your Travels 2025, the Breton tour operator renews its editorial approach, showcases its tours through immersive experiences, and intensifies its media partnerships. The guiding idea: inspire, inform, and engage the audience ahead of the departure, thanks to an ecosystem mixing airwaves, events, and ground content.
A new catalog designed to inspire 2025
At the core of this strategy, the catalog Your Travels 2025 offers a selection of tours designed to combine discovery, controlled pace, and expert support. The flagship destinations — from Norway to the Balkans, from California to Uzbekistan — support concrete actions in the media and on the ground, making the travel preparation clearer and more vibrant.
A more powerful media strategy
In the coming weeks, Salaün Holidays strengthens its presence on RTL and simultaneously deploys a series of public meetings. The setup combines on-air interventions, editorial partnerships, and a national tour. This network allows illustrating the itineraries, answering practical questions, and maintaining a direct link with travelers, all over France.
From waves to events: proximity as a guiding theme
The tour operator launches a cinema-conference tour titled Meet the World, to bring destinations to life through images, narratives from tour guides, and discussions in the hall. This “outside the studio” presence complements the radio visibility and embodies the promise of support before, during, and after the journey.
A lasting radio partnership with Les Grosses Têtes
The collaboration with the show Les Grosses Têtes is built for the long haul. Already noted in 2018, 2023, and 2024, it returns in 2025 with a lively presentation of the tours on air. The host Laurent Ruquier regularly highlights, with humor, the spelling and pronunciation of the name “Salaün,” thereby contributing to the national recognition of the brand.
Daily competitions to engage listeners
Starting this week, listeners of Les Grosses Têtes can win a trip for two people every day, among tours from the Your Travels 2025 catalog lasting 8 to 12 days. The destinations available cover a wide range: Norway, Baltic States, Croatia, Italy, Venice, Vietnam, Sicily, Egypt, Uzbekistan, and Sri Lanka. The operation continues during the week of February 3rd to 7th. To try their luck, listeners just need to register on the RTL website.
Editorialized good deals on Destination RTL
Since the end of 2024, Salaün Holidays shares its good deals in the weekly show Destination RTL hosted by Bernard Sabbah. This highly followed meeting presents travel ideas with useful advice for preparing their stay in complete peace of mind. On January 11th, a segment focused on Iceland highlighted the tour “Iceland, between volcanoes and geysers.” New suggestions dedicated to Norway and Portugal are announced for February 1st and 15th, to guide the listener in choosing itineraries.
The 2025 cinema-conference tour
17 cities, 8 destinations, discussions in the hall
The 2025 tour of cinema-conferences confirms its growing success. The tour guides travel to 17 cities to unveil eight inspiring destinations: Vietnam, Portugal, Greece, California, India, Balkans, Uzbekistan, and Scandinavia. After each screening, a question-and-answer session allows addressing practical, cultural, and societal aspects, to enlighten the decision of future travelers.
Opening in Brest on February 1st
The kick-off is given on Saturday, February 1st in Brest, with the screening of three of the eight conferences in the program. The places are free but limited in number: prior registration is strongly recommended via the link communicated by the organizer.
Flagship destinations staged differently
On radio, on stage, and in its catalog, Salaün Holidays multiplies angles to tell its itineraries: immersive formats, expert insights, concrete advice, and feedback. This multi-channel storytelling brings to life a wide variety of horizons — from Scandinavia to the Baltic States, from the Mediterranean to the Indian subcontinent — and enhances the cultural, logistical, and human dimension of each tour.
Salaün Holidays in a changing sector
These innovations are part of a context where the tourism ecosystem is rapidly evolving. The directions in terms of innovation and sustainability highlighted at IFTM Top Resa 2024, for example, reflect a shared course among many players (innovations at the heart of sustainable tourism). Along the coast, the rise of seasonal destinations like Sables-d’Olonne illustrates the appetite for better-prepared and better-told coastal experiences (tourism in Sables-d’Olonne), while the attendance at iconic sites like Le Havre – Étretat reveals a persistent interest in escapes inspired by heritage and landscapes (tourist attendance).
Across the Atlantic, the appeal of family and outdoor experiences, such as Florida or theme parks, is observed during dedicated professional meetings (Experience Kissimmee). In the mountains, resorts are also stepping up initiatives for 2025, reminding how service and product innovation becomes a differentiating marker (ski resort innovations). The roadmap of Salaün Holidays — combining editorial content, media partnerships, and immersive events — responds to these trends with a simple promise: to make travel clearer, more concrete, and more aligned with travelers’ expectations.
