Travel Trends Fall 2025: IMG reveals strong flows, key destinations, and an increased appetite for protection.
IMG has analyzed over 30,000 itineraries planned from September 1 to November 30, 2025, to identify trends. American travelers prefer Mexico, Italy, the United Kingdom, Canada, and Spain; Mexico leading for the third consecutive year. Spending is significantly increasing: Average insured cost up 13%, driven by longer and more ambitious stays. Planning is intensifying, with Average duration extended to 11 days and more than a 50% increase in protection plans. Award-winning company, IMG aggregates robust data to inform American travelers’ choices this fall. These dynamics raise major issues: choosing popular destinations while optimizing coverage to secure the investment.
| Quick Focus | |
|---|---|
| Analyzed period | Fall 2025 — from September 1 to November 30 |
| Sample | Review of over 30,000 itineraries from IMG clients |
| Population | Travelers U.S. with international plans |
| Top 5 destinations | Mexico, Italy, United Kingdom, Canada, Spain |
| Country #1 | Mexico, for the 3rd consecutive year |
| Spending | +13% average insured cost vs 2024 |
| Duration of stays | Average of 11 days, which is +2 days vs fall 2024 |
| Travel protection | Purchase of plans up by over 50% vs last year |
| Key trend | Increased priority on protection and peace of mind |
| IMG profile | IMG: award-winning international insurer in travel insurance and health, 24/7 assistance |
Ranking of International Destinations for Fall 2025
IMG analyzed the travel plans of its American members between September and November 2025. This corpus exceeds thirty thousand itineraries and reveals a quintet of dominant destinations for the fall. Mexico, Italy, United Kingdom, Canada, Spain. Mexico maintains the top position for the third consecutive year among this clientele. Europe is strongly appealing, with Italy and the United Kingdom at the forefront, followed closely by the rising Spain. Another European inspiration can be found in Brittany, whose coastal wonders offer useful landmarks.
Lengthening of Stays and Increasing Budgets
IMG insureds report insured budgets rising compared to fall 2024, the comparable base. Average insured cost up 13%. The average duration reaches eleven days, gaining two days over last year according to this sample. Average duration of stays: 11 days. Travelers are extending and enriching their itineraries this fall. This extension creates additional spending on accommodation, mobility, and high-value experiences.
Massive Shift Toward Travel Protection
Purchases of travel protection plans are increasing by more than fifty percent year on year. IMG interprets this phenomenon as a heightened desire to preserve investments and peace of mind. Travel protection is becoming a reflex for costly plans. Travelers heading to the United Kingdom compare offers, including those detailed by IAG in the local market. Departures to America require a rigorous check of entry restrictions and current health requirements.
Methodology and IMG Profile
The analysis is based on a sample of clients and more than thirty thousand upcoming itineraries, from September to November 2025. This snapshot concerns insured American travelers, which informs emerging trends on an international scale. IMG has been operating since 1990, serving millions of members and combining international health insurance, travel insurance, and 24/7 assistance. The group, affiliated with SiriusPoint, also offers administrative and emergency services, security, and logistics. Information and solutions can be found on the IMGlobal site, accessible at www.imglobal.com, for a detailed overview.
Tools and Resources to Optimize Fall
A route planner assists in structuring eleven efficient days without diluting the experience or the budget. Readers seeking escape choose a significant book for this extended travel time. Coastal enthusiasts plan a trip to Brittany, useful for pacing a European segment off the beaten path. Suitable insurance for the United Kingdom and American entry rules should be reviewed in advance to avoid disappointments.
