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IN BRIEF
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easyJet holidays has announced the appointment of Kevin Keogh as Director Europe, tasked with driving growth and innovation in the key markets of Germany, Switzerland, and France. With a proven track record in international tourism, he will focus on strengthening the position of easyJet holidays, enhancing the product offerings, and optimizing the customer experience, leveraging the vast easyJet network and a solid value for money proposition. The announcement made on August 25, 2025, marks a new step in the operator’s European strategy.
With the arrival of Kevin Keogh at the European helm, easyJet holidays solidifies its ambition to accelerate its presence in three markets where the demand for package travel and city breaks is experiencing strong dynamics. This appointment, announced on August 25, 2025, is part of the company’s desire to offer smoother holidays, better tailored to local expectations, supported by a multichannel distribution and strengthened partnerships with hoteliers and ground service providers.
A leadership profile to accelerate regional growth
The career of Kevin Keogh illustrates a comprehensive expertise in international tourism organizations. He has held leadership positions at NEOM Tourism in Saudi Arabia and at DER Touristik Deutschland, where he oversaw marketing, sales, and customer service across several European markets. This multiterritorial experience provides him with a sharp understanding of customer expectations and operational mechanisms specific to continental Europe. To learn more about his appointment, see the announcement of the appointment and the focus on his role at easyJet holidays.
Three markets at the heart of the strategy: Germany, Switzerland, France
The European roadmap prioritizes Germany, Switzerland, and France. The goal is twofold: to enhance the visibility and accessibility of the easyJet holidays offerings while adjusting the product mix (beaches, short urban stays, themed itineraries, wellness retreats) to the travel culture of each country. This approach relies on the density of the easyJet network, optimizing connections, as well as visible quality commitments in partner hotels and ground services.
Customer experience and operational efficiency at the center of the approach
Continuing his past achievements, Kevin Keogh emphasizes enhancing customer journeys, from booking to stay. Announced priorities: simplification of the booking process, transparency of prices, personalization of offers, and strengthening of after-sales service standards. Behind the scenes, managing operational performance involves better data utilization, automation of critical processes, and fine coordination between airlines, hoteliers, and activity providers.
A shifting sector context shaping demand
The European travel market is evolving in response to global and regional events that influence bookings. Budget pressures, trade-offs between distant and nearby destinations, and issues of safety and regulation are guiding purchasing behaviors. Recent analyses on the evolution of demand between the United States, Europe, and Asia show differentiated recovery cycles, while subjects like the risks related to travel in China highlight the importance of proactive risk management. Locally, tourism governance can also influence attractiveness and coordination among players, as evidenced by the tensions at the La Roche-Posay tourist office.
A richer and better-segmented product offering
To meet the specific expectations of German, Swiss, and French travelers, the brand is working to expand its collection of stays: flexible flight + hotel combinations, family options, premium stays, and carefully selected local experiences. The ambition is to increase the depth of inventory in key destinations, improve the clarity of hotel categories, and ensure consistent services (transfers, assistance, modification policies) throughout the portfolio.
Strengthened partnerships and local anchoring
The action plan focuses on close collaboration with partner hotels, incoming agencies, airports, and tourist offices to ensure homogeneous and competitive experiences. Utilizing the easyJet network allows for effective connections from departure points to a wide range of destinations, while a clear value for money policy guarantees transparency of the offer for the end customer.
Digital, transparency, and service: the differentiation levers
Differentiation will rely on a simple and reliable digital experience, clear information on included services, and proactive assistance before, during, and after the trip. Alignment between online promises, on-site quality, and prompt response to requests is key to reinforcing trust and fostering loyalty.
Perspectives for 2025 and beyond
In the months following the announcement on August 25, 2025, priority will be given to operational rollout in the three target countries, consolidating satisfaction indicators, and scaling up local partnerships. The combination of experienced leadership, a tailored offering for the markets, and the network effect of easyJet holidays should allow for sustained growth acceleration in Europe.
