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IN BRIEF
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Summer is approaching and, traditionally, Corsica stands out as a dream destination for thousands of visitors attracted by its breathtaking landscapes, sunny beaches and rich culture. However, this year, one observation stands out: the island of beauty seems to be sinking into oblivion, becoming a ghost destination. What are the reasons for this abrupt decline in interest in Corsica? Between economic crises, changing traveler expectations and environmental issues, this popular island unravels the threads of history to reveal a major challenge: how to win back a public in search of new experiences? At the heart of this reflection, a complex portrait of a changing destination emerges, where charm and disillusionment coexist.
A paradoxical fight against attendance
For several years, Corsica has been engaged in a fight against tourist overcrowding, a growing problem on the island. Ironically, this struggle has an unexpected downside: while the region tries to regulate tourist flows, it finds itself having to straighten the bar and to once again attract customers who have abandoned it. How did the island get there?
A seduction operation in response to decline
Faced with alarming summer forecasts, the Corsican Tourism Agency (ATC) recently launched a seduction operation aimed at attracting vacationers again. In May, a reduction of up to 30% on plane tickets for stays combining flight and accommodation has been introduced, excluding Airbnb rentals. This gesture shows the urgency of the situation, while the 2023 season recorded a decline of 8.1% compared to 2022, according to INSEE data.
An image tarnished by environmental pressure
Efforts to control attendance do not only have positive effects. By seeking to preserve landscapes and natural resources damaged by mass tourism, Corsica has seen its image tarnished. This desire to protect the environment can deter some visitors, worried about seeing their freedom of exploration reduced.
Competition from alternative destinations
Corsica faces stiff competition as other Mediterranean destinations emerge. Places like Croatia, Albania or the Greek islands offer similar attractions: sunny beaches, rich culture and tasty gastronomy. It is a real challenge for Corsica to stand out in this context, when tourists have more options than ever.
Rising prices and questionable accessibility
- High cost: Prices for services, accommodation and activities in Corsica have increased, making the island less accessible to families and young travelers.
- Accessibility: Access difficulties, both in terms of transport and availability of accommodation, aggravate the situation.
Although efforts are being made to attract visitors again, the matching supply and demand seems difficult to establish in the current tourism landscape.
A reflection on the tourism future of the island
Corsica, with its breathtaking landscapes and vibrant culture, remains a destination of choice for many. However, it is crucial for local actors to think about a sustainable tourism model which is both environmentally friendly and attractive to visitors. The pressure on the island’s resources must be integrated into a strategy that combines protection and development.
As summer 2023 approaches, it remains to be seen whether these initiatives will be enough to restore Corsica’s image and bring it back to the heart of popular Mediterranean destinations.
