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IN BRIEF
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Salaün Holidays kicks off the season with a strong focus on Japan and deploys new sales dynamics for travel agents: a Japan Challenge in partnership with All Nippon Airways, with the opportunity to win one of 10 exclusive FAM TRIPS of 10 days in December 2025, a web-experience “special Japan” on the Pro Space for refining advice, and an action calendar open until October 19, 2025 to record Japan 2025-2026 sales. All this is set in a positive context, fueled by a projected increase in European arrivals and a renewed interest in regions like the Japanese Alps.
For its season opening, Salaün Holidays places Japan at the heart of its strategy, combining commercial motivation, sales support tools, and increased visibility on immersive itineraries. The goal is clear: to capitalize on a growing demand and offer professionals a comprehensive system to convert interest into bookings.
A commercial momentum supported by a leading airline partner
The promotion of Japan relies on a strong partnership with All Nippon Airways, ensuring operational reliability and quality flight experiences. This alliance strengthens the arguments of the teams at the counters while securing connections to the main Japanese hubs, serving the tours signed by Salaün Holidays.
The Japan Challenge to boost sales
Since August 11, each sale of a Salaün Holidays tour to Japan allows participation in a raffle. The more sales increase, the higher the chances of winning one of the 10 exclusive FAM TRIPS: 10-day trips to Japan, scheduled for December 2025, offering an immersive experience. A simple and stimulating mechanism that rewards the commitment of travel agents.
A “special Japan” web-experience for better advising
To support this growing momentum, a dedicated web-experience, accessible from the Pro Space, offers a detailed overview of the itinerary and practical content to refine the sales pitch: highlights of the stops, rhythms, combinability, and extension suggestions. This tool, designed as a quick guide, helps contextualize the tours and answer recurring customer questions.
A calendar to remember and clear objectives
Registrations for the Challenge and the recording of sales for the Japan 2025-2026 departures are open until October 19, 2025. This window allows for sustained portfolio activity and encourages active recommendations. Regular reminders of the deadline become an additional lever to finalize ongoing files.
A favorable context: projected increase in European arrivals
The fundamentals of the market confirm the relevance of this refocusing. According to sector forecasts, the Japan anticipates a record increase in European visitors starting October 2025. This dynamic, coupled with optimized flight connections, fuels demand for cultural tours, nature trips, and “classic” itineraries.
Itinerary inspirations: from Tokyo to the Japanese Alps
The renewal of sales is anchored in a desire for more diversified discovery. In addition to the must-see Tokyo, Kyoto, and Hiroshima, interest in mountain landscapes is growing, as evidenced by the Japanese Alps and their high valleys, ideal for highlighting the alternation of cities-nature, historical paths, rural architecture, and onsen. These editorial angles enrich the web-experience and provide differentiating arguments at the moment of closing.
Formalities and regional trends: a changing environment
Regulatory vigilance remains an asset to reassure travelers. Changes in visas in the region and new access help streamline preparation, while interregional connections continue to strengthen. On the Pacific side, current events illustrate contrasting demand movements: the decline in travel to Hawaii puts the attractiveness of Japan into perspective, even as tourist links between Honolulu and Japan are tightening, a sign of active dialogue and growing bridges in the Asia-Pacific.
Sales driven by experience and field proof
The Japan Challenge initiative values field proof: returning from a FAM TRIP with concrete feedback on the pace of the stages, luggage logistics, ideal times to visit iconic sites or hidden addresses translates into trust at the counter and additional sales. The combination of an airline partner like All Nippon Airways, enriched Pro Space content, and a clear reward mechanism creates a virtuous circle for the benefit of end customers.
Key arguments for conversion
Beyond the perceived rarity and quality of support, the Salaün Holidays tours in Japan capitalize on seasonality (cherry blossoms, kôyô, festivals), the balance between heritage and modernity, and the complementarity of stops. Providing a synthetic web-experience equips the sales argument: culinary experiences, local immersion, soft mobilities, and included services. All these assets help transform travel intentions into firm bookings before the deadline of October 19, 2025.
