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IN BRIEF
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At a time when business travel is reinventing itself, Assurever is accelerating: direct integration of its guarantees within SBT, extension of coverage to train journeys, modernized GDS experience centered around Amadeus, and a commercial dynamic driven by the success of Protexio. With successful tests conducted with pilot clients, the brand invites you to the IFTM for an operational launch and immersive demonstrations, in a context where sector trends, risks (including cybercrime), and new expectations from travel managers are reshaping the landscape.
Assurever positions itself at the forefront
The context of business travel is evolving rapidly: companies require solutions that are both flexible, simple, and secure, regardless of the reason for travel. Assurever establishes itself as a pioneer by making technological integration a central lever to provide accessible insurance closely aligned with the actual usage of employees and teams responsible for travel.
This advantage is based on a truly multichannel distribution: beyond the broker’s extranet, the offer is now directly integrated into Self Booking Tools (SBT), in partnership with Wondermiles and Goelett. For business platforms and travel managers, the benefit is immediate: insurance becomes a native step in the booking journey, frictionless, with less re-entry and fewer errors, thus leading to broader adoption by travelers.
Assurever is also evolving the experience on GDS and the graphical interface of Amadeus, now more readable and modern. This investment reinforces an image of a forward-thinking broker, serving tangible operational efficiency for TMC–corporate ecosystems.
Innovations in business travel
Native integration into SBT: simplicity, speed, adoption
Once confined to parallel paths, the subscription for travel insurance is now integrated into the heart of corporate SBT. The first deployments carried out with Wondermiles and Goelett demonstrate a smoother process, increased visibility of guarantees, and a reduction of friction points. The promise is clear: to offer an “evident” insurance option within the user journey, without detours or additional steps.
This approach responds to a pressing demand from field players. On the Assurever side, the sales teams emphasize a goal: secure the traveler while simplifying the daily lives of travel teams. It is the alignment between user experience, compliance, and performance that drives adoption.
Modular coverage eligible for rail, at the pace of sustainable mobility
Assurever offers a range of modular solutions, designed to accommodate the diversity of uses: one-off contracts for isolated missions as well as annual coverage for frequently traveling employees. The protection fully extends to train journeys, which are significantly increasing with the shift of many short-haul flights to rail and the rise of sustainable mobility.
In a transforming market, these advancements are part of broader trends, detailed by recent analyses on business travel trends and on the emergence of cyber risks during travel, now at the heart of safety policies. The competitive excitement, illustrated by movements such as the IPO of Navan, confirms the importance of advanced technological integration and a clear value proposition on the insurance side.
Modernized GDS experience and enhanced management
The overhaul of the experience on Amadeus makes Assurever’s offer more visible and easier to activate from the business platform environment. The goal: to ensure a quick reading of coverage levels, standardize distribution across channels (SBT, GDS, extranet), and improve operational control. Feedback from field teams indicates notable gains in readability and a reduction in setup errors.
Beyond the UX, integration facilitates reporting and compliance, key advantages for business travel organization. Companies gain in traceability and in budget management capacity, with insurance aligned with their internal processes.
Success of Protexio
A solution designed for real usage
Protexio positions itself as a reference offer for organizations seeking a foundation of assistance and insurance tailored to the rhythm of missions. Its strength lies in modular coverage (mission by mission or in annual subscription), a smooth digital experience, and direct integration into SBT and the GDS environment. The result: immediate access to guarantees when travelers need it.
Feedback from the field confirms a growing adoption: travel managers see it as a way to reduce manual steps, while employees appreciate the simplicity of activation and the clarity of guarantees, especially in the rapidly growing railway segments.
Trust, security, and business continuity
The promise of Protexio aligns with the duty of care logic of companies: 24/7 assistance, response to unforeseen events, and consideration of new risks (including cybercrime during travel). Useful resources, such as this breakdown on cybercrime in business travel, nourish internal best practices and strengthen the resilience of systems.
Beyond security, Protexio supports the return of emerging destinations and diversification of itineraries, reflecting growing interest in Georgia in business travel. This adaptability illustrates a value proposition centered on agility and business continuity.
Meeting at IFTM
Operational launch and live demonstrations
After a successful experimentation phase with pilot clients during the summer, Assurever is launching the operational deployment of its integrations at the IFTM. Visitors will be able to discover, in real conditions, the activation of insurance directly within SBT, the new reading of the offer in the Amadeus graphical interface, and the tangible benefits for the teams in charge of travel.
On-site discussions will highlight the insights gained from the initial deployments and the next steps for integration with other technology providers, in order to expand the ecosystem and amplify the network effect.
A key meeting for travel managers and TMCs
In a market where the smoothness of processes is as important as the extent of coverage, the IFTM becomes an opportunity to confront Assurever’s innovations with the challenges on the ground: centralization of guarantees, reduction of entry errors, acceleration of the booking journey, readability of options, and consolidated monitoring. The discussions will also extend to the major trends in the sector, in a context of continuous innovation and internationalization of travel policies.
For companies, the interest is twofold: to enhance the protection of employees in mobility, and to gain control over tight budgets, through integrated, visible, and immediately actionable insurance. An equation that places Assurever and Protexio at the heart of the new generation of business travel tools.
