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IN BRIEF
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At Top Resa 2025, Easia Travel unveils an ambitious roadmap linking Southeast Asia to the Far East: an in-depth focus on Laos, new offerings in Vietnam thanks to new connections, strengthening of FIT and Group offers, redesign of guaranteed departures 2026, and a firm direction towards Japan, with the official launch planned for 2026. A strengthened delegation will welcome partners and visitors at stand B035, with dedicated meetings, a contest around Laos, and a special session on Tuesday, September 23 to share the first ideas about Japan.
A complete francophone delegation at stand B035
At stand B035, the delegation led by Annabelle Devillers, business development director for France and Switzerland, embodies the francophone expertise of Easia Travel. She will be joined by Philippe Richard, co-founder of Easia Travel and founder of KOOB, Élodie Blanchot (business development for France, Belgium, and Canada) and Benoît Delaby (Production Manager Laos). For the first time in France, two sales managers based in Asia will join the team: Nguyen Phuong for FIT and Vu Thi Huong for Groups. Their presence puts a face to the operational responsiveness of the ground teams and strengthens direct dialogue with partners.
Laos, the awakening of a confidential destination
At the heart of the announcements, Laos asserts itself as a gem to be re-enchanted. With eight years of local immersion, Benoît Delaby shares an embodied vision of the destination: timeless villages, untouched landscapes, and new dynamics, from the Pak Ou House project to the high-speed train that opens inspiring routes. To allow professionals to experience the destination from the inside, Easia Travel launches a contest at the show offering a place on one of the guaranteed departures 2026 to Laos, with the option of a companion at a preferential rate.
Vietnam: expanded itineraries and signature experiences
Vietnam is expanding with circuits venturing beyond the classic routes. 100% northern itineraries, around Mai Châu and the spectacular rice paddies of Mu Cang Chai, are now open to combinations with the Center thanks to new connections between France and Danang. This bridge facilitates the exploration of Phong Nha national park, an underground jewel in the heart of preserved nature. The approach remains resolutely focused on sustainable and meaningful experiences, such as the discovery of coffee plantations in Buon Ma Thuot. Back from a long scouting trip, Élodie Blanchot will present these new features and other exclusive addresses, designed to enrich partners’ catalogs.
FIT and Groups: an agile commercial mechanism
The FIT/Groups tandem gains fluidity with Nguyen Phuong and Vu Thi Huong, pillars of sales in Asia. Their knowledge of customer portfolios, combined with the commercial management of the Europe team, ensures fine and responsive travel construction, from the initial proposal to operational follow-up. The result: controlled response times, more tailored itineraries, and a personified partnership.
Guaranteed departures 2026: a redesign for better sales
The new wave of guaranteed departures 2026 is the result of a collaborative effort between local and commercial teams. The circuits have been clarified, some steps optimized, and authentic experiences integrated to meet the current expectations of travelers. The goal: to make the offering clearer, more inspiring, and easier to market, while preserving the Easia Travel signature — immersion, just pace, encounters.
Heading towards Japan in 2026
Big announcement at the show: the arrival of Easia Travel Japan in 2026. This opening retains the fundamentals of the brand — local expertise, tailor-made experiences, human support. To discuss further, Philippe Richard and Emmanuelle Alliot, commercial director for Japan, invite you on Tuesday, September 23 at stand B035 to share the first ideas and listen to partners’ expectations, in a co-construction approach.
Francophone trends towards Southeast Asia
Discussions with francophone markets confirm a strong return of Asia, with increasing appetite for original, less standardized itineraries. Authenticity and sustainability are no longer options but essentials: encounters with producers, soft mobility (train, bicycle, walking), long stays, and discoveries of confidential regions. This orientation is in line with the DNA of Easia Travel, which prioritizes sincere, balanced, and responsible experiences. In the same spirit, understanding which areas to preserve or not promote is essential: the issue of inaccessible destinations like North Sentinel underscores the importance of enlightened and respectful tourism.
Inspiration, seasonality, and shareable content
To nurture travelers’ inspiration and time your communications, editorial bridges are valuable: exploring Bangkok and its surroundings in addition to a stay in Thailand, proposing ideas for sunny escapes in December-January, or anticipating summer travel desires by drawing inspiration from the preferences of destinations favored by Parisians in August. Bridges outside Asia can also enrich your comparative editorials and cultural inspirations, such as Athens, a dazzling pearl of Greece, to vary the tones of your newsletters and magazines.
A stand as a gateway to Asia, and a contest
The stand B035 aims to be a lively immersion, inspired by the bustling alleys of Southeast Asia. The teams orchestrate personalized meetings to refine projects and productions. The contest at the show offers a place on a guaranteed departure to Laos in 2026, with the chance to come accompanied at a preferential rate: a unique opportunity to test, feel, and better sell the destination.
Appointment scheduling and key meetings
Partners are invited to plan their meeting slots with Annabelle Devillers, Élodie Blanchot, Nguyen Phuong, Vu Thi Huong, Benoît Delaby, and Philippe Richard. The session dedicated to Japan, held on Tuesday, September 23, will be a key moment to share expectations, itinerary ideas, and first inspirations to co-write this new destination.
