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IN BRIEF
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A new step for sports travel: Spartner Travel, a member of the Manor network, joins forces with Metis Digital to deploy a comprehensive digital platform that integrates NDC, GDS, and low-cost carriers. The program includes a turnkey solution that centralizes bookings for flights, hotels, trains, and rental vehicles, optimized by an OBT designed for teams and clients, to enhance productivity, enrich the offer, and elevate the customer experience for all sports stakeholders.
This alliance combines the operational expertise of Spartner Travel—a reference for over 25 years in sports travel logistics—with the technological engineering of Metis Digital, a specialist in next-generation API integration. Together, they deploy a unified digital infrastructure that streamlines every step of travel related to competitions, training camps, congresses, or tours, from planning to return.
True to its human approach and operational excellence, Spartner Travel evolves its methods with a robust technological component designed to accommodate the pace of sporting calendars and last-minute surprises, while respecting travel policies. Being part of the Manor network strengthens their negotiating capacity and provides access to an ecosystem of partners, serving a rich offer.
A turnkey solution for sports travel and events
At the heart of the system, the combined integration of NDC, GDS, and low-cost carriers offers broad and up-to-date access to air, hotel, and ground inventory. In a single interface, teams manage flights, hotels, trains, and car rentals, with a streamlined journey logic. The OBT aggregates content, applies compliance rules, suggests relevant alternatives, and keeps a history of decisions for seamless visibility.
Expected results: a direct and smooth connection to suppliers, less manual entry, better cost control, reduced processing times, and a unified user experience for both internal teams and travelers and supervisors. The promise: all sports travel, orchestrated from a single platform.
Leaders’ voices and shared vision
For Céline Petit, CEO of Spartner Travel, the ambition has always been to go beyond just the event: to integrate travel at the core of a complete digital offer in order to provide a continuum of experience, from departure to return. The partnership with Metis Digital represents a significant step in innovation, offering a richer and clearer value proposition for athletes, staff, federations, and partners.
Bernard Molle, President of Metis Digital, emphasizes a clear mission: to harness digital for productivity and customer experience. By bringing together NDC, GDS, low-cost, hospitality, and car rentals, Spartner Travel benefits from a comprehensive tool that merges sport and travel within a single offer, ready for scaling.
A technological partnership serving sports stakeholders
Whether for team travel, national selections, federations, or official partners, the new platform meets the demands for responsiveness, reliability, and control. It supports various configurations: split departures, close rotations, specific luggage, last-minute adjustments, coordination between multiple sites, and modes of transport. On certain routes, the road remains strategic: the rise of modern and comfortable buses confirms this, as highlighted in this insight into road mobility with Astro Travel and Prévost buses.
Responsibility and commitment on the ground
With the B Corp certification in hand and a bronze Ecovadis medal backing it up, Spartner Travel advocates for responsible practices in social, societal, and environmental aspects. This digital shift enables better steering of routing choices and optimizing the footprint of travels, including, when relevant, a transition to rail—a dynamic highlighted by the growth of rail tourism driven by Getlink. The engaged sports ecosystem also progresses through collective initiatives; the call for contributions from communities like Protect Our Winters France and its partners reflects this desire to accelerate the transition.
Concrete uses: before, during, and after travel
Before the event, managers plan and compare real-time air, rail, and ground options, book accommodations that meet sporting constraints, and organize local mobility. During the event, they track schedule changes, consolidate traveler information, and manage unforeseen events with a global perspective. Afterward, they analyze data to improve the cost/quality ratio, reduce the footprint, maintain best practices, and adjust the travel policy. These mechanisms align with the increasing prominence of territorial events that mobilize infrastructure and attractiveness, as illustrated by the initiatives presented by the Bureau du Tourisme de Bourges 2028.
Ecology and inspirations
The collaboration is part of a co-innovation movement where operators, technologies, and destinations work together. Sectoral synergies, such as those emerging in the travel collaborations highlighted by Blacksford, illustrate the importance of open and interoperable platforms. The Spartner Travel x Metis Digital setup relies on APIs and connectivities capable of aggregating multiple content, benefiting a richer, faster, and more sustainable digital journey for sports stakeholders and their communities.
