Moroccan tourism: a summer 2024 that surpasses all expectations.

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découvrez comment le tourisme marocain s'apprête à surpasser toutes les prévisions pour l'été 2024, avec des destinations incontournables, des expériences culturelles enrichissantes et des paysages à couper le souffle. plongez dans l'authenticité du maroc et préparez-vous à vivre des moments inoubliables.

IN BRIEF

  • Morocco records a historic record of 10 million tourist arrivals by the end of July 2024.
  • In July 2024, 2.6 million tourists visited the country, marking an increase of 20%.
  • The destination now surpasses Egypt in terms of visitors.
  • An influx of 909,000 additional visitors compared to initial forecasts for the first six months of the year.
  • Tourism revenues amounted to 10.2 billion MAD in July, with an increase of 7.7%.
  • Optimistic future prospects, with forecasts of 17 million visitors by 2026.
  • The occupancy rate reached 38% in May 2024, up from 24% in 2023.

Summer 2024 is shaping up to be a key period for Moroccan tourism, marked by an unprecedented influx of visitors. With nearly 10 million arrivals expected in July, Morocco establishes itself as an essential tourist destination, even surpassing Egypt. This exceptional dynamic reflects the country’s sustained efforts to enhance its attractiveness on the global stage.

Numbers that speak for themselves

Morocco has achieved a true tourism feat with 2.6 million tourists welcomed in July 2024 alone, representing a significant increase of 20% compared to the previous year. These remarkable figures are part of an upward trend, with a total of 7.4 million arrivals during the first half of the year, marking an increase of 14%. The sector’s performance far exceeds initial forecasts, illustrating the strength and resilience of Moroccan tourism.

Effective policies and strategies

This spectacular success of Moroccan tourism relies heavily on the effectiveness of the policies implemented. Authorities have taken bold measures to promote the country as an attractive destination, combining tradition and modernity. Initiatives aimed at diversifying the tourism offer, enhancing infrastructure, and improving accessibility have allowed Morocco to stand out in a competitive market.

A path toward the forecast of 17 million visitors by 2026

Projections for the coming years also appear optimistic, with experts envisioning a potential attraction of 17 million visitors by 2026. This ambition highlights the country’s commitment to providing a unique tourist experience while preserving its cultural and natural heritage. The year 2024 could thus mark a decisive turning point in the history of Moroccan tourism.

The economic impact of tourism

Success is also palpable at the economic level, with tourism revenues reaching 10.2 billion dirhams in July 2024, an increase of 7.7% over the previous year. This influx of capital contributes to energizing the local economy, creating jobs, and fostering development in remote regions. The hospitality sector is strengthening, providing new opportunities for entrepreneurs and national and foreign investors.

An unforgettable experience for visitors

Visitors come to Morocco not only for its varied landscapes, from the Atlas Mountains to the Mediterranean beaches, but also to discover a unique cultural richness. Morocco promises an authentic experience through its gastronomy, colorful festivals, and traditional crafts. Each region offers a range of activities suitable for all tastes and desires, contributing to a memorable experience for tourists.

Conclusion: towards a bright future

With positive trends emerging, summer 2024 is much more than just a tourist season for Morocco; it is the prelude to a bright future for the country on the global stage. The combined efforts of public and private actors bode well for the continuity in the development of the sector, signaling a Morocco experiencing robust tourism growth.