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IN BRIEF
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The tourism sector is undergoing a notable transformation, with the emergence of adult-only hotels, particularly in Catalonia. This innovative trend is attracting more and more clients aged between 30 and 50 years, but its establishment in Occitanie remains challenging. This article explores this interesting dynamic between Catalonia and Occitanie.
Adult-only hotels: a concept in full expansion
Adult-only hotels, often referred to as Adults Only, are experiencing significant growth in certain Mediterranean regions, notably in Spain. These establishments, dedicated to an adult audience, offer a calming and tranquil setting, far from the noise and distractions associated with the presence of children. The main attraction of these resorts lies in an atmosphere where couples can enjoy serenity and intimacy while benefiting from high-end services.
The clients of these hotels generally have a family income of around 60,000 euros. This income level highlights that these travelers seek unique experiences that go beyond simple accommodation. Hotels adopting this concept distinguish themselves through personalized service, a refined environment, and leisure offerings tailored to adult needs, such as gourmet restaurants, spas, or exclusive activities.
A flourishing trend in Catalonia
Catalonia, with its diverse tourist offerings, has become a true pioneer of the adult-only hotel concept. Cities like Barcelona and Sitges have seen the emergence of many establishments of this type, capturing the interest of numerous tourists, especially foreigners. By attracting a clientele seeking peace and comfort, these hotels contribute to diversifying the region’s hotel offering.
This trend is also reflected in attendance statistics. In 2022, hotels in Catalonia recorded a significant increase in visits, proving that the demand for Adults Only hotels is on the rise. Tourists appreciate the mix of culture, beaches, and unencumbered experiences, further favoring their choice of these establishments.
Challenges for establishment in Occitanie
Unlike Catalonia, Occitanie is still struggling to establish itself in this dynamic of adult-only hotels. Although it is a region rich in tourist attractions, a portion of the hotels still operates on a traditional model that does not allow for exclusive accommodation for adults. The motivations of investors and hotel owners, along with regulations, play a crucial role in this reluctance.
In 2019, Occitanie recorded approximately 15.2 million overnight stays in its hotel establishments, but the presence of hotels exclusively reserved for adults remains marginal. Despite strong potential demand, there is a lack of suitable infrastructure and a need to raise awareness among tourism stakeholders about the benefits of diversifying accommodation types.
A clientele seeking tailored experiences
The clientele targeted by adult-only hotels specifically seeks a certain style of vacation. They wish to experience calm and relaxing moments, away from typical family activities. Thus, these establishments must not only provide a conducive environment for relaxation but also develop services that meet the expectations of a mature and discerning clientele.
This includes organizing specific activities such as gourmet workshops, seaside yoga classes, or themed evenings. In Catalonia, guests particularly appreciate these offerings, seeking fulfilling stays. Only an increased awareness of the market’s potential will allow Occitanie to catch up and develop this promising niche.
