IN BRIEF
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In a charming promotional clip, Roger Federer and Danish actor Mads Mikkelsen come together to uniquely celebrate Swiss autumn. This collaboration promises to showcase not only the beauty of the alpine landscapes but also the playful spirit of the duo. By engaging in unexpected activities, they invite viewers to discover the magic of the Swiss mountains from a new perspective.
A surprising duo at the heart of the mountains
The famous tennis player has invited one of Hollywood’s biggest stars to join him for this campaign, thereby boosting the fame of Switzerland Tourism. Together, they explore breathtaking autumn landscapes while creating hilarious moments. We see them hugging cows, an act that brings smiles and embodies joy and friendliness. These amusing scenes reveal their camaraderie, creating a refreshing contrast with the image of the elite athlete and the talented comedian.
Immersion in Swiss traditions
These sequences also allow them to immerse themselves in Swiss traditions, whether it’s climbing to the top of a majestic fir tree or engaging in outdoor yoga sessions. The closeness to wildlife and flora is an integral part of this adventure, illustrating a respect and admiration for the alpine environment. The laughter and moments of relaxation that punctuate their journey contribute to revealing a culture of authenticity and simplicity.
Breathtaking landscapes conducive to escape
The campaign highlights the vibrant colors of autumn, with golden leaves and snow-capped peaks blending harmoniously. Federer, ever playful, literally dives into the autumn leaves, symbolizing a total immersion in nature. This spectacular setting, combined with Mikkelsen’s lightheartedness, creates a captivating combination that encourages exploration of the unspoiled beauty of the Swiss mountains.
A playful and engaging promotion for tourism
By using humor and a visually appealing setting, this new clip from Switzerland Tourism targets a wide audience, reaching both sports enthusiasts and travel lovers. The magic of this collaboration transcends simple promotion, creating a true invitation to escape and discover in the heart of the Alps. The initiative hopes to galvanize autumn tourism, reinforcing the idea that Switzerland is an ideal destination not only for its landscapes but also for its unique experiences.