Vienne: Tourism in full transformation and innovation

découvrez comment vienne, la capitale autrichienne, se réinvente dans le secteur du tourisme grâce à des innovations captivantes et des transformations stratégiques. explorez les nouvelles tendances qui redéfinissent l'expérience des voyageurs et positionnent vienne comme une destination incontournable.

IN BRIEF

  • Open innovation in the tourism sector in Vienna.
  • Transformation of visitor expectations.
  • Launch of the brand “Country of Futuroscope”.
  • Tourism economy in Austria undergoing changes.
  • Tourism development plan 2018-2021 with four major axes.
  • Creation of a congress fund to attract international events.
  • Vienna positions itself as a sustainable destination.
  • Evolution towards a tourism more focused on sustainable development.

The city of Vienna is currently at the heart of a fundamental change in its tourism sector. As visitor expectations evolve, the destination is doubling its efforts to adapt and innovate. This dynamic is reflected in the implementation of bold strategies, sustainable development initiatives, and a desire to encourage open innovation to carve out a new path for tourism in Vienna.

A New Era for Tourism in Vienna

In recent years, Vienna’s tourism sector has undergone a significant transformation. Visitor expectations continue to evolve, prompting industry players to rethink their offerings and develop innovative services. The tourism season has also seen changes, initiating a cycle that starts earlier each year to adapt to the new habits of travelers.

Brand “Country of Futuroscope” and Tourism Identity

To enhance its attractiveness, Vienna has created the brand “Country of Futuroscope”, an initiative aimed at facilitating the identification of the destination by tourists. This initiative is part of a tourism development plan spanning from 2018 to 2021, aimed at promoting the area and its assets. This project proves particularly relevant in an increasingly competitive tourism landscape.

Sustainable Development at the Heart of Concerns

Tourism in Austria, and particularly in Vienna, is also focusing on sustainable initiatives. Between winter sports and wellness stays, the city is committed to integrating environmentally friendly practices to attract a clientele that is increasingly conscious of its ecological footprint. This contributes to creating a profile where sustainable development becomes a major asset for attracting visitors.

A Strategy for Connecting Residents and Spaces

The development strategy for the Vienna Center focuses on improving connections between residents and their spaces. By ensuring stronger ties between communities, the city aims to create an environment where tourism can thrive while benefiting residents. This approach promotes a more inclusive tourism that responds to the needs of locals.

Strong Support for Events and Congresses

Vienna aims to revive the allure of its international scene with the initiative of a “congress fund” that can reach 60,000 euros. This measure seeks to attract large events, which are essential for economic development and the city’s image on the global stage. By promoting the hosting of major congresses, Vienna strengthens its position among the top destinations for international events.

Future Prospects for the Tourism Sector

The tourism development plan and innovation initiatives are part of a broader vision for the future of tourism in Vienna. By responding to the growing demand for authenticity, sustainability, and innovation, the city ensures it remains competitive. The commitment of tourism stakeholders to evolve with the times reflects Vienna’s potential, promising a continuous transformation that fuels hopes for a future energized by tourism.