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IN SHORT
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Saint-Malo, a maritime citadel with undeniable charms, finds itself at a critical crossroads where tourism promotion must align with responsible regulation. As the city attracts an increasing number of visitors, discussions are emerging about the impacts of overtourism on the quality of life for residents and the preservation of heritage. In this context, initiatives to analyze tourist flows are being implemented, aimed at establishing a balance between attractiveness and sustainability.
The debate between openness and regulation
In recent years, the phenomenon of overtourism has taken on unprecedented proportions in Saint-Malo, raising numerous questions about the management of visitor flows. The famous phrase: “We advertise to attract and then we regulate” aptly summarizes this tension. While Saint-Malo is a popular destination, it faces a growing need to regulate tourist influx to preserve its authentic character and environment.
State support for collective reflection
Several organizations in Saint-Malo and Dinan have been selected to benefit from a state fund, allowing them to consider a balanced distribution of tourist flows. This assistance, addressing the need to systematically analyze the impacts of tourism, could play a crucial role in developing a sustainable tourism strategy. Such an approach aims to maintain economic vitality while protecting the quality of life of residents and the integrity of iconic sites.
A study on major tourist sites
As part of this reflection, a study has been launched to examine the situations of major local tourist sites, including Saint-Malo, Cancale, and the beaches of Saint-Coulomb. This study aims to better understand attendance dynamics, identify peak periods, and propose solutions that will encourage sustainable tourism, thus preventing the inconveniences associated with overcrowding.
An ambitious regional project
This year also marks the launch of a regional project for the Pays de Saint-Malo, which includes a transfer of shared engineering regarding tourism development. In effect since January 1, 2019, this project represents a political will to frame tourism through coordinated actions involving local authorities and sector stakeholders. The implementation of this engineering will allow for thoughtful and coordinated development of tourism activities while taking into account the needs of residents.
The impact of climate on tourism
The summer season of 2023 has also revealed a worrying dynamic for the tourism sector in Saint-Malo, with rainy weather having a negative impact on tourist flows. The tourism office has recorded significant declines, highlighting the vulnerability of the local economy to climatic fluctuations. To sustain the city’s tourist appeal, it becomes imperative to diversify offerings and not solely rely on the summer season.
Toward a new tourism model
The observation is clear: mass tourism is increasingly being called into question, both by sector actors and local populations. Tourism development plans, which include business tourism and seminars, must be carefully crafted in order not to overload already strained infrastructures. In this search for sustainable solutions, Saint-Malo positions itself as a player in a new model of responsible tourism, seeking to preserve what makes its identity unique.
A future shared between tourists and residents
In summary, the transformation of the tourism landscape in Saint-Malo requires an open dialogue between authorities, industry professionals, and residents. The goal remains to reconcile tourist attractiveness with the preservation of heritage and the environment. The current reflection must lead to concrete actions that will promote a tourism that is both profitable and respectful of local values, thus allowing Saint-Malo to continue charming future generations while serving the interests of those who reside there.
