IN BRIEF
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As summer comes to an end, an unexpected phenomenon occurs with the arrival of the All Saints’ holiday. Campings, traditionally linked to the summer period, are experiencing remarkable attendance. With mild weather and pleasant temperatures, many vacationers choose to extend their family getaway by opting for a stay in the great outdoors. In certain regions, like Aude, up to 95% of accommodations are already booked for the two weeks of school holidays, reflecting a growing interest in these types of lodging in autumn.
Record attendance in campings
Campings have revitalized their image among vacationers. At the beginning of the All Saints’ period, they register a occupancy rate comparable to that of July and August. This unexpected success is partly related to favorable weather conditions, inviting families to leave the comfort of their homes to breathe the fresh air of the countryside or the sea. Indeed, the mildness creates an ideal setting for outdoor holidays, away from daily stress.
Popular destinations for families
Among the most favored regions is Provence, and more specifically Var, which leads the chart of most regretted destinations with a 12% increase in bookings. Vacationers appreciate the authenticity of the landscapes, the cultural richness, and the outdoor activities offered, which remain just as attractive even at this time of year. Campings, often located in preserved natural areas, provide numerous entertainment options, thus attracting families seeking escapism.
A change in vacationer behavior
Historically, the All Saints’ holiday was not considered a favorable vacation period. Yet, with changing mindsets and desires, the French seem to be rediscovering the charms of this autumn season. Campings are fully booked and are increasingly sought after for their modern amenities, friendliness, and the opportunity to recharge in a natural setting. This trend illustrates a shift in tourism habits, where the connection to nature becomes essential, even outside of the summer period.
The motivations for vacationers to camp during All Saints’
The rising popularity of campings during All Saints’ is no coincidence. Several factors motivate vacationers, including the desire to escape with family, to enjoy a calm environment, and to engage in outdoor activities such as hiking, cycling, or cultural visits. The camaraderie that prevails among campers allows families to forge bonds and share special moments, not to mention the numerous activities offered for all ages. The allure of a prolonged summer, despite it being autumn, also contributes to this desire to continue enjoying the joys of vacation.
The promise of a bright future for camping
In the face of such demand, the camping industry is well-positioned to evolve according to these new expectations. Campings are innovating and diversifying their offerings by providing eco-friendly accommodations, immersive experiences, and quality services. Industry professionals expect this trend to strengthen in the years to come, turning the All Saints’ holiday into a must for nature and outdoor adventure enthusiasts. Campings, once reserved for summer, are therefore establishing themselves as a top choice throughout the year, offering vacationers the promise of unforgettable memories, no matter the month on the calendar.