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IN BRIEF
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In 2025, Reims, the capital of Marne, positions itself as one of the must-visit destinations for travelers from around the world. Assessed by a recent report, this French city stands out as the only one among nine other destinations recognized for its unique appeal, right alongside prestigious seaside resorts. The fame of Reims continues to grow, attracting both vineyard enthusiasts and those in search of cultural heritage.
A global recognition for Reims
According to the meticulously crafted report by Expedia, Reims is now highlighted as a location “worth the detour.” This ranking is based on research conducted on a global scale and reflects a growing trend of interest in lesser-known places compared to traditional overcrowded tourist sites. With destinations like some seaside resorts in Mexico or Thailand, Reims elegantly asserts itself, attracting visitors with its riches.
A city close to Paris
Just 45 minutes by TGV from Paris, Reims enjoys a privileged geographical location. This closeness to the French capital makes it an ideal alternative for Parisians looking to escape for a day or more. Tourism professionals emphasize that the city’s allure is intensifying due to the effect of the 2024 Olympic Games in Paris, which promises to bring a stream of tourists eager to discover its hidden treasures.
A rich and diverse heritage
Reims is dotted with architectural gems, from the Notre-Dame Cathedral classified as a UNESCO World Heritage site, to the historical traces of the city that evoke its cultural wealth. Visitors can explore iconic sites such as the Villa Demoiselle and the Roman ruins, which bear witness to a glorious past. The city is also a hotspot for vineyard enthusiasts, with its renowned champagne houses attracting tourists from all corners of the globe.
Increase in tourist attendance
With an internationalization rate of 56%, Reims is becoming a preferred destination for foreign tourists. Recent reports indicate that the number of foreign visitors has increased by 7% since January, highlighting the growing appeal of the city beyond French borders. Americans, Australians, Canadians, and New Zealanders are increasingly showing interest in this unique destination.
Discovering the specialties of Reims
Visitors are often seduced by the idea of discovering the French vineyard, although the city offers much more than just champagne. The successive accounts of numerous tourists highlight the historical richness of Reims, from the coronation of the kings of France to the post-war reconstruction and the stories of Franco-German reconciliation. The authenticity of this destination thus attracts an eclectic clientele eager to explore the multiple facets of Reims.
Not to be missed: historical and cultural sites
At the heart of Reims, the Cathedral is an essential stop for all. From its majestic Gothic façade to the contemporary stained glass that adorns its walls, it is a striking example of French religious art. The various memorial sites related to the First World War, as well as the Montagne de Reims Regional Natural Park, are other examples of the immense heritage to discover. At the end of 2025, the Museum of Coronations will also reopen its doors, adding a new dimension to the city’s cultural offerings.
Towards a promising tourist future
Reims is resolutely moving towards a bright future as a must-visit destination. With its expansion and renovation projects of numerous sites, the city is undergoing a transformation. Whether it’s to discover its vineyards, historical monuments, or cultural events, Reims has much to delight tourists and offer them a memorable experience. The support and commitment of local tourism stakeholders further reinforce this dynamic and position Reims as a true asset for the French tourism landscape.
