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IN BRIEF
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The winter travel season is now launched, bringing with it a multitude of opportunities to explore snowy landscapes. Ski resorts and holiday spots are preparing to welcome skiing enthusiasts as well as those seeking relaxation in the heart of the winter nature. In this article, we invite you to discover the motivations behind this launch as well as the emerging trends for winter 2024/2025.
A Promising Season
With the arrival of winter, the magic of snow and seasonal activities slowly reveal themselves. In France, festive events have been organized in several cities to celebrate this official opening. Promotional campaigns have been put in place, showcasing the enthusiasm of tourism stakeholders for this new season. Media appointments, such as workshops, facilitate exchanges among professionals to present the new offers.
Major Urban Centers Focus on Winter
Cities like Nantes have also played a key role in this launch. This Saturday, the streets were filled with an enthusiastic crowd for the Winter Journey, an event that combines arts and gastronomy, creating a warm and festive atmosphere. These initiatives help energize destinations that offer winter vibes beyond just ski resorts.
Trends and Expectations for Winter 2025
As part of the preparations for the upcoming winter, studies on winter tourism trends reveal evolving preferences. According to recent analyses, 55% of French people plan to go on vacation this winter, among which 26% choose to head for the mountains to enjoy winter sports. The demand for stays that combine physical activity and relaxation is booming, inspiring professionals to diversify their offers.
The Benefits of Mountain Stays
Mountain destinations are not limited to ski slopes. Stays at high altitudes also offer activities such as snowshoeing, cross-country skiing, and even wellness moments in spas offering unparalleled views of snowy panoramas. Vacationers seek immersive experiences, and the mountains present themselves as an ideal destination for rejuvenation.
Ubaye Tourisme and Its Events
As this new season approaches, Ubaye Tourisme has orchestrated several significant events. Following launches in Paris and Brussels, tourism stakeholders gathered during workshops to exchange ideas on promotions and the unique activities offered by the Alpes de Haute Provence. These events are crucial for establishing strong partnerships and showcasing local riches.
Personalized Experiences for Everyone
Professionals in the sector are working to provide personalized experiences for travelers. Whether for families, couples, or groups of friends, there are now countless options tailored to all tastes. Technological advancements allow vacationers to plan their stays with ease, with a multitude of information at their fingertips.
Community at the Heart of the Winter Experience
Finally, beyond outdoor activities, community remains an essential component of winter stays. Ski resorts and accommodations take pride in creating warm atmospheres where visitors can gather around fireplaces, enjoy traditional dishes, and share memorable moments. Human encounters enrich vacations, transforming a simple stay into a true life experience.
