For now 70 years, Relais & Châteaux has passionately dedicated itself to the art of living, providing travelers with an authentic and memorable experience through exceptional establishments. In 2024, this institution celebrates its anniversary by uniting with UNESCO, thus offering a fresh perspective on the necessity of preserving the cultural diversity and natural resources of our planet. Together, they emphasize the importance of responsible tourism, combining tradition and innovation in service of our environment. Dive into a refined universe where each moment is an invitation to savor the beauty of the world around us.
In 2024, Relais & Châteaux celebrates its 70th anniversary, a celebration that comes with a new partnership with UNESCO. This union marks a significant turning point, uniting their mutual admiration for the art of living while strengthening their commitment to the preservation of cultures and the environment. In this article, let’s delve into the rich history of this institution, its fundamental values, and the new initiatives it will implement for a more sustainable future.
An exceptional story
Founded in 1954 by a passionate hotelier couple, Marcel and Nelly Tilloy, Relais & Châteaux was initially born from the idea of a “route” connecting Paris to the Côte d’Azur. The goal was to create an exclusive network of charming establishments, far from the impersonal standards of traditional hospitality. Over time, this concept has grown, bringing together unique houses both in France and internationally.
Today, the association comprises 580 houses in 65 countries, each embodying the soul of its territory. This artistic and cultural journey represents an art of living that goes beyond simple accommodation: it is an immersion into an authentic and warm experience.
A new sustainable commitment
The celebration of this anniversary is an opportunity to renew Relais & Châteaux’ commitment to sustainability. In 2024, the association does not just reflect on its glorious past; it commits to the future. In partnership with UNESCO, it announces twelve new commitments aimed at preserving hospitality traditions and encouraging sustainable practices in the world of gastronomy.
These commitments include the preservation of natural resources, as well as combating the growing standardization of cuisine. As Laurent Gardinier, the current president of the association, states, the goal is to “make the world better through the table and hospitality”. Aware of societal challenges, Relais & Châteaux aspires to be a key player in environmental protection.
The Relais & Châteaux houses: treasures to discover
With 31 new addresses joining the network in 2024, Relais & Châteaux continues to enrich its heritage of exceptional places. Among them is the Storfjord in Norway, which offers breathtaking views of the majestic fjords, or the Botanique Hotel Experience in Brazil, immersed in the heart of lush nature. These establishments perfectly illustrate the harmony between hospitality and nature, while preserving local traditions and authenticity.
Each house tells a unique story, whether it be a historical monument, a work of contemporary architecture, or a family property passed down through generations. These hidden treasures are now also symbols of a commitment to preserving biodiversity, reflecting the revival of responsible travel culture.
Towards more responsible tourism
In a world where tourism is evolving towards more environmentally friendly practices, Relais & Châteaux establishes itself as a pioneer. The initiatives in place range from the regeneration of vineyard soils in Napa Valley to the conservation of beaches in Sri Lanka. Each action aims to establish a fragile balance between tourism and the protection of our planet.
With its partnership with UNESCO, the association does not simply celebrate its history; it also embodies its future. The new generation of travelers, aware of the impact of their choices, now perceives travel through the lens of responsibility. Relais & Châteaux responds to this demand, continuing to be a symbol of elegance while committing to a sustainable future.
By celebrating its 70th anniversary, Relais & Châteaux is not just celebrating its success but also its commitment to evolve with the times. The partnership with UNESCO represents a new step towards tourism that celebrates the art of living while protecting our heritage and our environment. Let’s explore together the possibilities of a refined and responsible journey, where each destination offers a unique and sustainable experience.
