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IN BRIEF
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Bordeaux, as a dynamic and committed metropolis, is heading towards a future where eco-responsible tourism becomes a priority. With initiatives aimed at promoting sustainability and preserving the environment, the city positions itself as a model to follow on an international level. This article explores the various actions implemented and the prospects for environmentally friendly tourism in this beautiful wine region.
A strong institutional commitment
The Bordeaux Wine Interprofessional Council launched the Bordeaux Cultivons Demain label in 2021, demonstrating a true commitment to sustainable tourism. This label embodies a collective will of local actors to promote environmentally friendly practices, thereby enhancing the appeal of the destination. The approach focuses on improving the quality of services offered to visitors while minimizing environmental impact.
Bordeaux, a sustainable and responsible destination
With the ranking of Bordeaux as the sixth most responsible destination in the world by the Global Destination Sustainability Index in 2024, the city asserts its role as a leader in the sustainable tourism sector. This recognition fits into a local policy that values sustainable development and the fight against overtourism. Bordeaux thus positions itself as a preferred choice for travelers concerned about the impact of their activities on the environment.
Eco-responsible activities for everyone
The Bordeaux Metropolis has redoubled its efforts to offer eco-responsible activities to its visitors. Guided walking tours, bike rides through the vineyards, as well as environmentally friendly cultural and sporting events are now available. This diversity of activities allows tourists to discover the city from a different angle while preserving natural resources and supporting local initiatives.
A model to follow for other destinations
The transition to sustainable tourism makes Bordeaux a model for other cities in France and internationally. The exchanges and collaborations established between local authorities, tourism organizations, and eco-responsible businesses contribute to making this change possible. Thanks to the multiplication of these partnerships, the city continues to better integrate the principles of sustainability into its tourism development.
The Universities of Sustainable Tourism in Bordeaux
The Universities of Sustainable Tourism take place in Bordeaux, bringing together professionals from the sector each year around the issues of responsible tourism. Events such as the 10th edition held in November 2024 provide an opportunity for participants to share their experiences and exchange good practices regarding sustainability. This network of engaged professionals contributes to defining the future directions of tourism in the region.
Bordeaux: between ecology and economic dynamism
Bordeaux is also the setting for a growing debate on the strategic choices to be made between ecology and degrowth. While some advocate for increased environmental protection, others emphasize the importance of maintaining a strong economic dynamic. The city exemplifies this paradox, seeking to become a model of sustainable development while continuing to attract a growing number of visitors.
A futuristic vision for 2030
For the horizon of 2030, Bordeaux Metropolis has set ambitious goals to strengthen its position as a destination for sustainable tourism. This dynamic involves improving infrastructure, raising awareness among local actors, and encouraging increasingly innovative initiatives. Bordeaux’s vision is directed towards a destination where development and sustainability harmonize perfectly, thus offering visitors a unique and environmentally respectful experience.
