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IN BRIEF
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As Christmas approaches, many French start considering their holidays. Faced with the eternal dilemma between snowy mountains and sunny beaches, trends are already emerging for this season. About 53% of the French wish to take a trip during this period, with a clear preference for ski destinations and sunshine. This diverse choice landscape deserves to be examined more closely to understand the motivations behind these holiday decisions.
A growing popularity of mountain destinations
The mountain remains one of the favorite options for the Christmas holidays. French peaks, particularly those in the Alps, attract many holidaymakers in search of sliding sensations and snowy landscapes. The Observatory of mountain resorts even anticipates a significant increase in occupancy rates in these resorts, as 42% of industry professionals expect higher attendance compared to last year.
Alpine departments, such as Savoie and Haute-Savoie, dominate the market with their varied offerings of winter activities. Places like Flaine, Avoriaz, or Montgenèvre are growing rapidly in terms of vacation rental searches, illustrating that visitors seek authentic experiences, combining skiing with the warm hospitality of mountain villages.
Sunny beaches as an escape
On the opposite side, sunny beaches are also starting to attract many travelers. Exotic destinations, especially in Southeast Asia and the Caribbean, are seeing an increase in demand during the winter season. With an uptick in searches for Morocco, Senegal, as well as destinations like Bangkok, French holidaymakers seem to be seeking sun and warmth, far from the winter’s chill.
Low prices for certain stays in these destinations also contribute to tipping the scales in favor of sunny travel. As such, families and couples seeking a festive escape choose to gather on beaches where temperatures are mild.
Evolving preferences of the French
Data from the Tourism Development Agency shows that France remains the preferred destination for 80% of travelers. However, the trend toward stays abroad is experiencing a notable increase, with 18% of them planning to leave national borders. This shift reflects an evolution in preferences, where the French consider discovering new cultures while sharing the holidays with their loved ones.
This movement towards international travel is also reinforced by an increased search for diverse experiences, whether skiing in the Alps or relaxing on Caribbean beaches, suggesting a modified conception of Christmas holidays.
Factors influencing destination choices
The choice between mountain and beach also seems to be guided by economic factors. For those looking to save money, certain travel periods can be more advantageous. For example, departing on December 31 can result in substantial savings on flights. Travel professionals advise prioritizing less congested departure dates, which could influence the timing of bookings.
Advance planning and flexibility can therefore play a crucial role in destination choice. Holidaymakers must balance costs, personal preferences, and, of course, the desire for a mountain environment or a beach setting.
A mixed picture for the Christmas holidays 2024
While the privileged will be drawn to the snow-capped peaks and those who love warmth will settle on the beaches, it is undeniable that this tourist season promises to be rich in flavors and diverse experiences. Ski resorts and seaside destinations will continue to welcome a wide range of visitors, reflecting the diversity of choices available to the French for their Christmas holidays.
In summary, whether to enjoy a hot chocolate by the fire after a day of skiing, or to sip a cocktail on fine sand, the French seem clearly torn between the magic of the mountains and the sweet call of the beaches. This year’s choices will continue to be guided by individual preferences, budgets, and emerging trends that are redefining Christmas holidays.
