The World Travel Awards 2024 honor destinations that transcend simple travel, and this year, Peru shines with its distinctions. Awarded the title of best cultural and culinary destination, and having its iconic Machu Picchu named best tourist attraction, the country highlights not only its exceptional culinary heritage but also the richness of its unique cultural heritage. Between breathtaking landscapes and vibrant traditions, Peru establishes itself as an unmissable destination for travelers in search of authenticity and memorable experiences.
At the World Travel Awards 2024, Peru once again excelled in honoring its heritage through prestigious distinctions. Recognized for its inventive gastronomy, fascinating cultural richness, and the iconic site of Machu Picchu, this South American country continues to charm travelers. By accumulating several awards during this ceremony, it demonstrates its iconic role as a leading destination on a global scale.
Peruvian cuisine in the spotlight
Peru has once again stood out as the best culinary destination at this year’s awards, a distinction it has received multiple times already. The Peruvian cuisine, a perfect fusion of Andean traditions and global influences, offers a unique sensory journey. Through iconic dishes such as ceviche or anticuchos, each gastronomic experience is an immersion into the local history and the country’s biodiversity.
Renowned chefs such as Gastón Acurio and Virgilio Martínez have managed to showcase traditional ingredients like maíz morado and quinoa, bringing Peruvian gastronomy to the forefront of the international scene. For them, cooking is much more than simply preparing meals; it is a true affair of culture, passion, and innovation.
The cultural richness of Peru
Peru’s victory as the best cultural destination for the sixth consecutive time underscores the importance of its living and dynamic culture. The country does not merely preserve its traditions, but celebrates them through festivals, colorful dances, and a rich history that captivates the imagination of visitors. Every corner of Peru tells a story; whether through the tales of the ancient Incas or contemporary artworks, the cultural diversity is palpable.
Appealing to both history enthusiasts and art lovers, Peru attracts the curious with its vibrant customs, its lively festivals, and its unique architectural heritage. These elements provide a key attraction, engaging the traveler to discover a wealth that surpasses mere tourist sites.
Machu Picchu: the timeless marvel
The Machu Picchu, a true symbol of Peru, has once again been recognized as the best tourist attraction. Built in the 15th century, this Incan jewel attracts thousands of tourists each year, fascinated by its majesty and mysterious history. Rediscovered by Hiram Bingham in the early 20th century, this ancient city has become much more than a simple site to visit; it has become an immersive experience that transcends time.
Not only is Machu Picchu a spectacular site, but it has also been certified as carbon neutral, demonstrating Peru’s commitment to sustainable tourism. Preserved in a breathtaking natural setting, the attraction continues to enchant with its architectural grandeur and its intertwining with the environment, reminding us of the importance of coexistence between legend and nature.
Peru at the forefront of global tourism
These awards at the World Travel Awards serve as an impressive showcase for Peru, while emphasizing its ongoing efforts to captivate travelers around the world. The organization PROMPERÚ has implemented a strategic campaign, using modern tools and captivating storytelling to promote the country’s wonders. Through an inclusive approach to tourism, Peru attracts not only culture and gastronomy enthusiasts but also nature and adventure lovers.
By multiplying its efforts to strengthen its brand image, Peru affirms its place on the global tourism stage, where it inspires, amazes, and innovates while never losing sight of its historical roots.
