Madrid, this city with undeniable charm, is set to dazzle luxury and design enthusiasts with the opening of the brand new Brach, an enchanting hotel conceived by the talented Philippe Starck. Nestled on the famous Gran Via, this establishment promises a unique experience, blending mystery and poetry in a setting where every detail is carefully considered. Like the bustling Spanish capital, the Brach is expected to be a lively and vibrant space, ready to welcome travelers in search of discoveries and comfort.
In the heart of vibrant Madrid, the famous Gran Via hosts a new establishment that will certainly pique your curiosity: the Brach Madrid. Designed by renowned designer Philippe Starck, this hotel promises to reinvent the hotel experience through a subtle blend of luxury, charm, and a poetic atmosphere. As you turn the pages, immerse yourself in this universe that crafts both mystery and beauty, where every detail has been designed to amaze travelers in search of discoveries.
A central location steeped in history
The Gran Via, with its architectural mix of neo-Mudéjar and Art Deco, provides a spectacular backdrop for the Brach. Located just fifteen minutes on foot from the famous Prado Museum, this hotel perfectly fits into the cultural panorama of the city. Emmanuel Sauvage, co-founder of the Evok Hôtels Collection group, highlights the vibrant transformation of Madrid over the past decades, stating: “Madrid is reclaiming its place as a major tourist capital.” An ideal setting to discover the city’s riches, where every street corner holds a surprise.
A warm and welcoming atmosphere
Upon entering Brach Madrid, one immediately feels the friendly atmosphere that Philippe Starck intended to create. Complemented by a patisserie, a restaurant, and a bar, the ground floor evokes a grand Madrid café while offering a meeting space for intellectuals, artists, and visitors. “I dreamed of a haven of peace,” the designer confides, while the paneled walls and ceilings upholstered in faux leather create a cozy ambiance. The displayed artworks enrich this space, each telling its own story.
Rooms with fantastic tales
The Brach does not disappoint when it comes to its 57 rooms, including 4 suites. Each space has been designed to offer a happy nostalgia and to convey the soul of the city. Philippe Starck talks about “inhabited rooms,” filled with mysterious objects that invite guests to make their own narrative. Wall to wall, the design invites a journey through memories that tell intertwined lives. Around every corner, unexpected discoveries lead the mind toward the collective imagination, enhanced by the artist’s characteristic attention to detail.
Wellness reinvented at La Capsule
Beyond the masterful design, Brach Madrid also invites relaxation through La Capsule, a wellness sanctuary. This futuristic space, which stands apart from traditional spas, aims to be a space for transformation and self-exploration. Emmanuel Sauvage explains that this place is much more than a simple care space: it allows one to disconnect from the outside world and reconnect with oneself. With facilities like a pool, an infrared sauna, and aesthetic acupuncture sessions, each visit becomes a special, immersive, and relaxing moment.
A unique consumer experience
At Brach, originality also manifests through a range of products for sale. Numerous carefully branded items are available to extend the stay experience. From fans to bedding sets, to a small dumbbell, guests can procure mementos that mark their visit. Emmanuel Sauvage reminds us that these items are designed as “emergency gifts,” reflecting the hotel’s innovation and creativity.
A sensory journey to discover without delay
The Brach Madrid is thus much more than just accommodation; it is an enriching sensory experience, where luxury blends with a poetic atmosphere and a keen sense of detail. Philippe Starck has infused a soul into this hotel, transforming each corner into a space for encounters and stories to be written. An invitation to explore, taste, and feel Madrid in a new light, through the enchantment of the Brach.
