Evolution of tourism in 2025: the revival of “all-inclusive”, impact of films and series on destinations

IN BRIEF

  • Destinations 2025: emergence of lesser-known cities like Girona and Brescia.
  • Impact of movies and series: influence on vacation choices, example of “The Traitors” in Scotland.
  • Renewal of “all-inclusive”: increased usage (+60% in one year). Popular packages for all ages.
  • Popularity of destinations: Marrakech, Lisbon, Bangkok, and Montreal at the top.
  • Vacation budget: expected increase of 260 euros according to a study.

Evolution of tourism in 2025: the renewal of “all-inclusive”

The tourism trends of 2025 herald a significant transformation, marked by the return of a long-neglected concept: ” all-inclusive “. This travel model is reborn with new appeal, catering to a diverse clientele seeking simplicity. At the same time, the impact of movies and series on destination choices is strengthening, influencing travelers’ decisions like never before. This article explores these two phenomena and their growing importance in the world of modern tourism.

The renewal of “all-inclusive”

Historically, ” all-inclusive ” vacations were often associated with family stays, but in 2025, this concept is experiencing a upheaval. Indeed, a recent survey revealed a 60% increase in the use of this type of package on online booking platforms. Hotels, especially in popular destinations like Greece and Morocco, are beginning to diversify their offerings, making this option appealing for all age groups and budgets.

This rebirth of ” all-inclusive ” meets a need for simplicity and peace of mind, particularly appreciated by families and groups of friends. It is now possible to enjoy a relaxing stay without the stress of daily planning. Premium packages are even offered, ensuring a high-end experience while including food, drinks, and activities in a single price.

Impact of movies and series on destination choices

Beyond travel models, television series and movies significantly influence the choice of destinations. Every year, new productions draw viewers’ attention to exotic locations, making their discovery irresistible. Series like “Yellowstone” have propelled regions like Montana into the spotlight, captivating an audience in search of adventure.

Viewers are no longer content to dream in front of their screens; they want to tread the same paths as their favorite characters. Events like the filming of the reality show “The Traitors”, set in a castle in Scotland, generate unexpected enthusiasm for these places, revealing a new type of tourism based on media appeal. This phenomenon, often referred to as set-jetting, demonstrates how the entertainment industry can redefine vacation destination choices.

The blending of trends: towards a rewarding experience

As the concept of ” all-inclusive ” flourishes, it is accompanied by a deeper exploration of destinations. Travelers in 2025 are seeking more diverse experiences, favoring authentic and less frequented places. Cities like Reims, near Paris, are emerging as enticing alternatives to traditional destinations, offering cultural, gastronomic, and historical richness.

The tourism sector is adapting to these new expectations, and market players are beginning to offer stays that combine relaxation with immersion. By focusing on “all-inclusive” while encouraging exploration of nearby iconic places, agencies can create a unique experience that seeks to meet this demand.

Conclusions and future prospects

With the evolution of travelers’ preferences, the dynamics of the tourism market continues to be redefined in 2025. The return of ” all-inclusive ” alongside the growing influence of series and films opens new opportunities, both for consumers and for industry professionals. This blend promises to enrich travel experiences while paving the way for new trends, attesting to a constantly reinventing tourism.