Top 10 destinations that experienced a record influx of visitors in 2024

IN BRIEF

  • 1.4 billion trips abroad in 2024 according to UN Tourism.
  • France maintains its top position with 100 million visitors.
  • Spain in second position with 94 million tourists.
  • Greece welcoming 35 million visitors, with constant growth.
  • Italy hits a record with 65.8 million tourists.
  • Morocco becomes the leader in Africa with 16 million entries.
  • 1.4 million visitors to Mauritius, attracted by all-inclusive offers.
  • Japan breaks records with 36.8 million foreign visitors.
  • Brazil growing rapidly with 6.6 million internationals.
  • Collaboration for sustainable tourism and to address overtourism.

In 2024, the world witnessed a record influx of travelers, with destinations that captivated millions of adventure seekers. As pandemic-related restrictions continue to fade, the desire to explore and discover new horizons has never been stronger. In this article, let’s dive into the top 10 countries that achieved exceptional performance in tourism attendance, attracting visitors from around the world thanks to their charm, culture, and breathtaking landscapes.

In 2024, the tourism world was marked by a true resurgence of interest in certain destinations, attracting millions of visitors in search of escape and novelty. As travel restrictions fade and travelers regain confidence, several leading countries are posting impressive records. Let’s examine these destinations that have captivated globetrotters from around the globe, propelling their attendance to unprecedented heights.

France, the beacon of international tourism

With 100 million visitors welcomed in 2024, France remains unbeatable as the world’s top tourist destination. Landmark events such as the Olympic Games, the reopening of Notre-Dame, and exceptional celebrations have contributed to this success. Travelers, drawn by the cultural richness and diversity of French landscapes, continue to flock to this magnificent nation with its thousand and one flavors.

Spain, the fierce rival

Just behind, Spain ranks second with 94 million visitors, also breaking its own records. The Iberian country has captivated tourists with its sunny climate, paradise beaches, and renowned cuisine. Vibrant cities like Barcelona and Madrid have become must-sees, while the Balearic Islands continue to attract sun-seekers.

Greece, land of history and beauty

In 2024, Greece attracted 35 million visitors, marking a 10% increase compared to the previous year. This sunny country enchants with its dream beaches, exceptional archaeological sites, and delicious Mediterranean cuisine. Islands like Santorini and Mykonos are a dream for travelers, offering them an idyllic setting.

Portugal, a booming destination

Portugal also had an exceptional year with over 30 million tourists. The country, with its charming cities like Lisbon and Porto, attracts those in search of culture as well as nature lovers. Visitors are captivated by breathtaking landscapes, beautifully preserved beaches, and warm hospitality.

Croatia, the rising star

Croatia celebrated spectacular success with 21.3 million arrivals, including a thousand from France. Celebrating a year deemed “exceptional,” this country unveils its Adriatic coast and medieval cities, attracting those in search of an authentic and disorienting experience.

The wonders of Italy

Italy recorded a record number of 65.8 million tourists. This country, rich in its artistic and cultural heritage, remains a popular destination for its iconic cities such as Rome, Florence, and Venice. The delicious Italian cuisine, art, and beauty of the landscapes continue to amaze visitors.

Morocco, the African leader in tourism

Morocco asserts itself as the top destination in Africa with 16 million visitors. Its cultural diversity, vibrant souks, and landscapes ranging from beaches to the Atlas Mountains attract travelers seeking adventure and authenticity. The country aims to welcome 26 million tourists by 2030, marking its growing ambition.

Mauritius, the pearl of the Indian Ocean

Renowned for its white sandy beaches, Mauritius remains a popular destination with 1.4 million tourists in 2024. Its way of life, luxury hotels, and all-inclusive packages make it a popular choice for those seeking relaxation and escape.

Japan, thriving economies

In 2024, Japan surged with 36.8 million visitors, benefiting from the weakness of its yen and moderate inflation. Vibrant cities such as Tokyo and Kyoto, combined with a fascinating culture and starred gastronomy, make this archipelago an innovative and thriving destination.

Brazil, seeking to establish itself

With a 12% increase compared to the previous year, Brazil attracted 6.6 million visitors, showing its willingness to become a major player in the tourism sector in South America. The country, rich in biodiversity and culture, highlights its natural environment and charming festivals to attract travelers.