Want sunshine, beach, and relaxation without breaking the bank? This summer, an unexpected destination is stealing the spotlight from Crete and the Balearics in the hearts of French holidaymakers. Now more than ever, the number one criterion for choosing a summer getaway remains the price, and some dream locations less than three hours by plane have understood this well…
This summer, Tunisia has risen to the top of French vacation choices for sunny getaways, dethroning Crete and the Balearics. Behind this phenomenon lies an essential criterion: competitive prices that win hearts (and don’t empty the wallet!). With all-inclusive stays at irresistible prices, record accessibility from France, a multitude of thalassotherapy offers, and rich heritage, the destination is experiencing unprecedented enthusiasm, attracting families, students, and retirees. Budget-friendly escapes have never been so popular!
French holidaymakers favor this destination this summer, primarily attracted by competitive prices, surpassing Crete and the Balearics
When it comes to summer vacations, the French have a very specific equation in mind: sun, beach, and, above all… all without watching their savings melt away like snow in the sun! As a result: while the majority of holidaymakers are already dreaming of the Mediterranean, 70% of them choose France. But for those bold enough to cross the border, a new queen of the ball emerges.
The surprise of the year? Tunisia, which dethrones Crete and the Balearics with an impressive 40% increase in bookings in one year. The top choice criterion for 57% of the French, according to the latest study from Voyages E.Leclerc, remains the cost of the destination. This explains the rush to this Maghreb country, famous for its unbeatable all-inclusive offers!
Quality-price ratio: a paradise for vacationers
Why such a passion for Tunisia? In the eyes of vacationers, it’s something like the jackpot of beach holidays: turquoise sea, nearly guaranteed sun, and low prices at all levels. With an average budget of €1597 per household (an amount that varies, of course, depending on whether one is a manager, student, or retiree), every budget finds its perfect match — or beach towel for the shore.
And the magic doesn’t stop there. In just 2.5 hours by plane from Paris, Toulouse, or Marseille, you land for a relaxing cocktail at a low price. Transavia has even recently started offering direct flights to Tozeur, the gateway to the Tunisian desert. This is sure to attract everyone, including adventure seekers and those curious for authenticity!
All-inclusive offers that uplift the spirits (and the savings!)
If the all-inclusive formula is so appealing, it’s because it allows you to lock in your budget even before departure. A boon, especially for families! According to Voyages E.Leclerc, 42% of clients of these offers are retirees, but you also encounter savvy sun-seeking students and overwhelmed parents dreaming of worry-free breaks.
Who could ask for more? In Djerba, for example, you can find a week in a 4-star thalassotherapy hotel starting at €329 (flight, transfers, full board, and smile included). Great deals abound for those wishing to sunbathe without counting. Family discounts make the adventure even sweeter!
Thalassotherapy: another secret asset of Tunisia
While the beaches draw visitors, well-being keeps them there: Tunisia has the perfect recipe to attract relaxation and spa enthusiasts. From Korbous, a pioneer of thalassotherapy in the early 20th century, to modern centers along the coast, offers are multiplying: six nights of thalasso stays from €246 with major tour operators.
The interest in well-being continues to grow, and Tunisia sees new enthusiasts arriving every season from all over Europe: French, Italians, Spaniards, and even Poles or Russians. The cruise lines also join in with weekly stops from MSC, boosting the country’s fame.
Rich culture and heritage: much more than just beaches
Far from being limited to its seaside resorts, Tunisia also reveals an impressive historical and cultural heritage. Carthage, El Jem, Berber villages, and southern oases offer unique opportunities to travel differently. For those looking to get off the beaten path and experience a more authentic adventure, the country is diversifying its itineraries.
The Kef region, to the west, is focusing on a still preserved coastline to attract nature lovers. Reducing mass tourism is becoming a local motto: the idea is to encourage visitors to explore outside the classic tourist trails and to savor Tunisia differently.
Alternatives for all tastes
While Tunisia is leading the pack, Crete and the Balearics have not had their last word. Mediterranean destinations maintain a crazy charm, and offers in Italy or Spain are eyeing those who want to vary summer pleasures — without ruining the budget! Those searching for ideas for the month of May or wanting to compare the must-sees of the moment will also find their happiness.
