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IN BRIEF
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easyJet holidays announces the appointment of Kevin Keogh as the Director Europe of the tour operator. With a proven track record in travel and hospitality, he will now lead operations in three key markets — France, Germany and Switzerland — focusing on growth, product innovation, and an increasingly seamless customer experience. This appointment comes amidst the ongoing expansion of easyJet holidays in Europe.
With this appointment, easyJet holidays entrusts Kevin Keogh with the responsibility of consolidating its presence in its three key European markets. His mission: refine the brand positioning, energize the offerings, and ensure seamless stays from choosing the destination to returning home, leveraging the vast air network of easyJet and its price/quality commitment.
This strategic step illustrates the ambition of the tour operator to strengthen its competitiveness in Europe, as the demand for flexible and affordable packages remains strong. It is accompanied by a desire to better address the expectations of travelers, particularly in France, regarding personalization, pricing transparency, and sustainability.
An internationally forged profile
Before joining easyJet holidays, Kevin Keogh held leadership positions within major industry players. At NEOM Tourism in Saudi Arabia, he helped structure unique propositions in an emerging destination. Previously, at DER Touristik Deutschland, as Senior Vice President Marketing & Sales, he led marketing, sales, and customer service operations across several European markets, deploying initiatives that improved customer satisfaction and operational efficiency.
Accustomed to uniting multicultural teams and leading excellence programs, he brings a pragmatic outlook on value creation at every stage of the customer journey, from inspiration to booking, and then to the on-site experience.
Priorities for Germany, Switzerland, and France
In his new role, Kevin Keogh will focus his efforts on three axes: strengthening easyJet holidays‘ position in France, Switzerland, and Germany; enhancing the product offerings — both coastal and urban — with carefully selected hotels; and further streamlining the customer experience, from inspiration to after-sales service.
He will work closely with local teams to adapt proposals to the specifics of each market, amplifying the competitive advantage of easyJet‘s network, known for its European coverage and excellent value for money.
A vision focused on growth and innovation
The commercial management of easyJet holidays welcomes the arrival of a recognized leader, highlighting the value of his experience and passion for the travel industry to accelerate development across all European markets. For his part, Kevin Keogh emphasizes the strategic importance of the French market and his willingness to collaborate with the teams to offer high-value packaged stays while innovating in services and products.
Through this appointment, the goal is clear: to make easyJet holidays one of the top choices for travelers looking for well-thought-out, flexible, and accessible vacations.
easyJet holidays in the European tourism landscape
The arrival of Kevin Keogh comes after a year marked by significant progress and favorable satisfaction indicators. The dynamics of easyJet holidays fit within a context where customers favor the simplicity of packages that include flights and accommodation, transparency of conditions and modification policies, as well as a good balance between price and quality.
In France, seasonality and calendar organization heavily influence demand. Debates around holidays and work organization, for example in Charente-Maritime, illustrate these attendance issues (see local analysis). Similarly, school holidays impact the choice and duration of stays, with repercussions on the activity of tourism professionals (consequences of the last week of school).
Trends and challenges in France
Beyond the calendar, local tourism governance can also impact the attractiveness of destinations. Recent public discussions in La Roche-Posay about the role and coordination of the tourism office illustrate this (read the clarifications provided).
At the same time, city breaks and cultural getaways benefit from strong exposure, driven by major events such as the visits and behind-the-scenes of the Nîmes festival, which energize urban and event demand (discover the secrets of the festival).
Conversely, certain sectors experience more contrasting cycles, like boating in Balagne, where a decrease in attendance has recently been observed, reminding the necessity to adapt offerings and promotions to local realities (focus on nautical tourism). These dynamics reinforce the importance, for a pan-European tour operator, of a refined, responsive, and segmented approach to markets.
About easyJet holidays
Launched in 2019, easyJet holidays operates from the UK, Switzerland, Germany, and France, and has already accompanied several million travelers, with an extensive offer of both coastal and urban stays in over 90 destinations and a portfolio of more than 6,000 hotels. The brand, recognized as one of the industry references in 2024, stands out with packages offering excellent value for money, easily bookable online.
The packages include flights and accommodation, with 23 kg of checked luggage and transfers for seaside vacations, offering flexible booking conditions — a deposit accessible at around 60 € per person, guarantee of refund, modification options, and a Best Price Guarantee. This combination of services has contributed to the recognition of easyJet holidays as a trusted player for both practical and affordable travel.
A strong commitment to sustainability
The “Holiday Better” strategy structures the action of easyJet holidays around three pillars: democratizing more responsible holiday choices without increasing costs, preserving the quality of stays by maximizing positive local impacts and minimizing negative impacts, and integrating sustainability at the heart of decisions to inspire tangible changes in the industry.
In partnership with the United Nations World Tourism Organization, the brand has co-developed an ESG framework tailored to tourism businesses, to effectively assess their effects on people, the planet, and prosperity. This approach aims to guide data-driven decisions and accelerate the adoption of best practices across the ecosystem.
