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IN BRIEF
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In the face of rising prices and the search for a better value for money, this summer sees a noticeable shift: more and more families are abandoning hotels in favor of vacations in mobile homes at French campsites. Attendance is still rising, driven by European visitors and last-minute bookings, while the offer modernizes, from 3-star “good compromise” to the high-end amenities of 4 and 5-star sites. With pools, beach access, and connected services (Wi-Fi), the mobile home is establishing itself as the smart accommodation choice of the summer.
The movement is accelerating: the countryside, the coast, and islands are attracting groups that prioritize space, autonomy, and controlled prices. The indicators confirm the trend, with campsite attendance increasing by about 2.5% during the summer compared to last year, following a 2024 already marked by an increase in European visitors. Following a record 2023 season, the appeal of the mobile home is strengthening, especially for flexible stays that are more economical than hotels.
Reasons for the shift to mobile homes this summer
An unbeatable value for money
For families concerned about their vacation budget, the mobile home ticks many boxes: equipped kitchen, separate bedrooms, terrace, and often access to a pool or playgrounds. The average cost of a night in a campsite is still much lower than that of a hotel (around 22 € per person compared to over 100 € in the mid-range category), and weekly mobile home offers range between 300 € and 400 € at the end of the season depending on the destination and level of amenities.
Flexible dates and an extended season
The end of August has become a winning slot: prices are often “halved” compared to the very beginning of August, and availability allows for late decisions. European vacationers, particularly from the north of the continent, contribute to extending the season until mid-September: families with a later school start date enjoy quieter weeks, benefiting from pleasant weather and less crowded campsites.
Increased attendance at French campsites
Europeans energize the end of summer
Following a notable rebound in 2024 of visitors from Europe (+4%), the current summer continues on this path. Families from neighboring countries, including Germany, are arriving in large numbers at the end of August and early September. As a result, campsites maintain a good occupancy level beyond the peak season, while last-minute bookings from the French are increasing, attracted by attractive rates and modernized services.
What to expect from a mobile home today
3 stars: the “good compromise” for families
Long overlooked, the 3-star campsites are regaining favor. They combine essential amenities for children (playgrounds, simple pools, light entertainment) and competitive prices, often lower than higher categories. For families that prioritize essential needs, the 3-star option provides a relevant balance between comfort and budget.
4 and 5 stars: premium amenities and maximum comfort
The 4-star campsites account for a large share of overnight stays during the high season: it is the most frequented category from April to September. The 5-star campsites stand out due to demanding criteria set by Atout France: aquatic area (pool or water body) with loungers, highly equipped sanitary facilities, and an extensive range of services. From 2 stars and above, Wi-Fi is generally required. Establishments are reassessed every five years, ensuring regular updates of services.
Where to settle: sea, nature, and pools
The Atlantic coast and Vendée
The Vendée coast is appealing with its family beaches, cycle paths, and friendly campsites. To combine swimming and comfort, a stay in a mobile home with a pool in Vendée offers an ideal setting for children, with the possibility to explore marshes, forests, and seaside resorts nearby.
Clear waters and French islands
Island lovers are increasingly seeking spots with translucent waters and preserved ambiance. For inspiration on destinations with turquoise lagoons and island charm, check out this selection of French islands where escapism meets outdoor living.
Feet in the water by the sea
Want a spot just steps from the beach? Several campsites offer plots or mobile homes with direct access to the sea. To prepare for vacation feet in the water, look for sites that guarantee immediate proximity to the coast and services suited for children (club, wading pool, beach shuttle).
Practical tips for a first-time mobile home experience
Book at the right time and price
Vacations in mobile homes reward flexibility: keep an eye on weekly offers at the end of August and until mid-September, when prices drop and facilities remain fully open. Last-minute bookings can save several dozen euros per night.
Check services and classification
Before confirming, check the classification (1 to 5 stars) and the presence of essential services for your family: heated pool, Wi-Fi, modern sanitary facilities, entertainment, food options, bicycle rentals, beach or nature access. The Atout France criteria, periodically revised, ensure clarity of comfort levels.
Insurance, cancellations, and refunds
Consider guarantees: unpredictable weather, fires, or logistical issues can disrupt a stay. Review cancellation policies and coverage offered by the campsite or your insurance. In case of exceptional events (like last summer’s fires in certain areas), procedures for refunds for vacationers exist: inquire in advance for peace of mind.
Adapt the stay to everyone’s needs
Traveling with seniors sometimes requires specific rules and arrangements: proximity to services, air-conditioned mobile home, accessible bathroom, reasonable entertainment times. For a serene setting, consult dedicated recommendations for seniors, such as these rules for a successful stay, and communicate your needs when booking.
Testimonials of trends on the ground
In many campsites, managers notice an increasing family presence outside of the peak period in August, with last-minute bookings and week-long stays in mobile homes preferred for their comfort and price. Children enjoy the clubs and pools, while parents appreciate the integrated kitchens and outdoor spaces. For many, the mobile home becomes the natural alternative to hotels: more space, more freedom, and the feeling of being “at home” close to nature.
