Forbes Travel Guide announces its latest ambition, appointing Tim Brooke-Webb as Chief Commercial Officer, a figure of the 50 Best.
This appointment consolidates the authority of the independent rating system worldwide for hotels, restaurants, spas, and cruises, Strengthening global partnerships.
With fifteen years of growth at The World’s 50 Best, Brooke-Webb orchestrates brands, communities, and visibility, Amplified five-star excellence.
He will drive strategic alliances and innovative initiatives, stimulating the growth of luxury hospitality partners, Global commercial impact.
The major challenge lies in the measurable elevation of the five-star experience and the expansion of personalized standards for the industry.
| Instant Overview |
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| Appointment of Tim Brooke-Webb as Chief Commercial Officer of Forbes Travel Guide (FTG). |
| FTG is the only worldwide independent ranking system for luxury hospitality (hotels, restaurants, spas, cruises). |
| Former leader of the “50 Best”, he led the expansion into bars, hotels, wineries, and 50 Best Discovery. |
| Nearly 15 years of experience at the helm of the 50 Best brand and its global regional editions. |
| Key mission: to lead the global commercial strategy and outreach of FTG. |
| Objective: to strengthen partnerships with luxury brands and stimulate industry innovation. |
| Assets: expertise in brand building, community engagement, and international strategic vision. |
| FTG aims to expand its global presence and increase the value offered to its partners. |
| CEO Hermann Elger welcomes an arrival that strengthens the growth and impact of the organization. |
| Brooke-Webb emphasizes a phase of dynamic development and opportunities for FTG. |
| Forbes Travel Guide, founded in 1958 (Mobil Travel Guide), created the first Five-Star rating in the United States. |
| FTG provides custom training, assessments, and customized standards for luxury hospitality and services. |
| Expected role: to showcase the talents and trends of hospitality on an international scale. |
Appointment at Forbes Travel Guide
Forbes Travel Guide has appointed Tim Brooke-Webb as Chief Commercial Officer, consolidating its international expansion strategy. A former leader of the “50 Best,” he brings nearly two decades of experience in international hospitality.
His mission will be to orchestrate global business development, strengthen strategic alliances, and stimulate partnership innovation. Objective: to increase measurable impact with luxury brands and destinations.
Trajectory at the “50 Best”
The World’s 50 Best has transformed under his leadership, from a single list to a global portfolio. The scope now includes bars, hotels, wineries, 50 Best Discovery, and several regional editions.
He has shaped an ecosystem of influence by valuing talents, amplifying trends, and expanding global reach. His approach combines strategic vision, community sense, and rigor in execution.
Scope of the position and priorities
The Chief Commercial Officer will lead global prospecting, optimize offerings, and structure new revenue levers. Priorities include consistency of standards, operational efficiency, and creating value for each partner.
Partnerships and ecosystem
The approach encompasses hotels, restaurants, spas, cruise companies, and their dining services, in alignment with FTG standards. Teams will deploy custom training, assessments, and personalized frameworks to consolidate five-star service excellence.
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Institutional positioning and differentiation
FTG finds its roots in Mobil Travel Guide, founded in 1958, a pioneer of the five-star rating. The company now operates the only independent and global system covering high-end hotels, restaurants, spas, and cruises.
The offering extends to professional services for hospitality and related sectors, from luxury retail to private clubs. The initiatives combine custom training, performance audits, and tailor-made standards, backed by a community of experts.
Governance and roadmap
Management emphasizes the brand-building and community-fostering role of Tim Brooke-Webb. The roadmap prioritizes international amplification of partnerships and enriching FTG’s qualitative footprint.
The newcomer expresses his desire to accelerate growth and uphold the global reference of hospitality. He emphasizes elevating exemplary experiences, global consistency, and sustainable value created for partners.
