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IN BRIEF
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Driven by the complementarity of its brands, the Marietton Développement group is establishing a resolutely ambitious trajectory: to impose a French leadership in tourist circuits by 2026. By enriching the offerings, diversifying destinations, and betting on innovation as well as quality, Voyamar, Héliades, La Française des Circuits, and the platform Travel Explorer meet market expectations: variety, accessibility, personalization, and operational excellence.
The strategy relies on a simple dynamic: to federate complementary brands under a common goal to become the number 1 in tours in France. Each brings its expertise — from premium to low prices, from clubs to guided or private itineraries — while the BtoB Travel Explorer tool streamlines distribution in agencies. The result: a wider, modular range of products anchored in authentic experiences, from the Mediterranean to long-haul.
By 2026, this collective momentum translates into the opening of new destinations, the upgrade of certain ranges, the restructuring of offers at affordable prices, and the creation of digital modules focused on personalization and the productivity of advisors. The upward momentum is already visible: exclusive tours, reinforced best-selling clubs, and thematic novelties — even integrating cruise and train into tailor-made combinations.
Voyamar: diversification, private experiences, and upgrading
As a generalist player par excellence, Voyamar extends its scope across all geographic areas with itineraries that combine guided tours, private, clubs, and premium selections. In Asia, the focus is on private programs in Southern Thailand and Bali, now paired with private driver options for optimal flexibility. The Philippines and Laos join the programming, while China makes a notable return.
The high-end signature is confirmed with an exclusive at Sri Lanka: the Naya Collection, a 5* all-inclusive resort one hour from Colombo, designed for a rapidly growing premium segment. In Africa and the Middle East, the sustained demand for Egypt (tours and cruises) and the Emirates accelerates deployment, while Jordan benefits from a relaunch with a rethought portfolio.
On the clubs axis, best-sellers are confirmed in Morocco, Egypt (Hurghada), and Tunisia, enriched with new offerings in Hammamet and Monastir. On the Americas and Caribbean side, the offering stands out with premium tours in Brazil, Peru, and Mexico, operated with regular Air France flights and limited to 20 participants. In Canada, self-drives are progressing and a 7-night tour in Quebec is added. In the United States, the iconic Route 66 takes a prime spot for its centennial, confirming Voyamar’s leadership in guided tours distributed in agencies. For those wanting local immersion, ideas like “travel like a local” inspire tailor-made extensions along legendary itineraries or in iconic neighborhoods.
Active and thematic inspirations are also gaining ground: from hiking on the volcanoes of Latin America to wildlife observation, ideas for sporting explorations enrich the customization modules for an experience that is always more immersive.
Héliades: new horizons and Mediterranean anchoring
Specializing in the Mediterranean, Héliades consolidates its strongholds while opening up to long-haul. Behind Greece, its historic pillar, the tour operator is expanding its catalog with tours and stays in the Bahamas and Colombia, aiming to attract a clientele seeking unique experiences. In America, Mexico confirms its dynamics; the offering adjusts and diversifies to meet a rapidly growing demand.
In Cape Verde, Héliades establishes itself as one of the reference players, relying on iconic clubs and direct flights from Paris and the provinces. Already, the Greece 2026 season is being prepared: new routes in the Cyclades and Crete, focusing on lesser-known islands and character accommodations. For those dreaming of confidential escape, this selection resonates with the unknown Greek islands, true treasures for curious travelers.
Héliades’ ability to blend culture, seaside, and authenticity is illustrated by itineraries designed to adapt to seasons and immersion expectations. During changeable weather periods, the program prioritizes flexibility and local alternatives, mirroring these attractions to discover in case of inclement weather that inspire “Plan B” days without giving up on the essentials.
La Française des Circuits: accessibility as a trademark
With an identity refocused on low prices, La Française des Circuits transforms to become the reference for tours at affordable rates. The objective: to broaden the spectrum of itineraries while maintaining the quality of support and the expertise of the group. A direct response to the expectations of agencies and travelers who want structured trips without compromising their budget.
True to its history, the brand maintains a strong positioning in Lapland, still highly sought after in winter for its polar experiences. It also explores smart and seasonal formats — city breaks, short tours, combinations — useful for building accessible programs in Europe or France. For local inspiration getaways, the selection of unknown gems in Manche and Calvados illustrates the wealth of nearby destinations, ideal for budget-conscious offers.
This repositioning is accompanied by a new product grammar: choice of essential services, optimized logistics, and constant attention to value for money. The ambition is not to reduce the experience, but to make accessibility a true travel promise.
Travel Explorer: the BtoB advantage that accelerates sales in agencies
As a true digital cornerstone, Travel Explorer stands out as the reference BtoB platform for the group’s partners. Its module “custom tour” allows online configuration of a hybrid product combining support and leisure time, perfectly aligned with the demand for personalization. The Travel Explorer Excellence program strengthens quality commitment to ensure consistent services across all Voyamar and Héliades offerings.
Significant novelty: the “cruise & train” module enriches the catalog with maritime, river, and railway experiences that can be integrated in just a few clicks into an agency proposal. The platform enhances team productivity and reduces response time to clients, while also facilitating the assembly of thematic extensions — whether for local discoveries, active stays, or “like a local” ideas drawn from inspiration sources such as travel like a local or leads for sporting explorations.
With Travel Explorer, the distribution of wide, competitive, and modular products is done smoothly, from search to booking, while still allowing for the consultancy expertise that agencies provide.
A dynamic driven by brand complementarity
The guiding principle is clear: to cover all travel desires — from accessible tours to premium experiences, including club stays — and to provide partner networks with the means to promote this diversity. As the general management summarizes, it is the complementarity between Voyamar, Héliades, La Française des Circuits, and Travel Explorer that should propel the ecosystem to the forefront of tours by 2026. This ambition is supported by strengthened ties with territories, constant monitoring of trends, and a proven ability to adapt products, including through local and seasonal inspirations.
