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IN BRIEF
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Since 2011, Betterfly Tourism has been supporting hotels, tourist residences, and campgrounds in their ecological transition by combining performance and responsibility. Its software, Winggy, provides a clear environmental label, helps reduce carbon impacts and water consumption, and generates measurable economic gains. Driven by an ethical vision of travel, ambitious territorial initiatives and a planned ergonomic redesign for 2025, the company positions itself as a lever for transformation on a European scale, in line with the trends of slow tourism and responsible tourism.
At a time when, according to ADEME, tourism in France emitted nearly 97 million tons of CO2 in 2022 — equivalent to the annual footprint of 10.5 million French people — the need for concrete and intelligible tools is beyond debate. Founded in 2011, Betterfly Tourism was built on a strong conviction: sustainability and profitability can progress together. This pragmatic approach, shared within the management team, translates into operational solutions designed for the field and tailored to various profiles of establishments.
In sync with a deep societal demand for more sober practices, the company contributes to a vision of ethical tourism where the stay becomes more attentive to resources and territories. This dynamic aligns with the rise of slow travel, immersive experiences, and “enlightened tourism”, which rehabilitate long time, understanding of places, and the right measurement of impacts.
A mission born from a concrete commitment
The genesis of Betterfly Tourism stems from a desire to act in the face of perceived inaction in the economic world. The company has chosen a step-by-step support approach: raising awareness, measuring, prioritizing actions, and then tracking results. This approach relies on reliable indicators and ergonomics designed to facilitate adoption by operational teams, from management to technical and housekeeping services.
Winggy: the environmental label that makes action possible
At the heart of the system, Winggy provides an environmental label for establishments, readable like a Nutri-Score. The software evaluates four pillars: carbon impact, water consumption, resource depletion, and the share of eco-friendly products in purchases. This simplified representation allows for objective performance assessment, scenario comparison, and focus on the most effective levers.
Designed to be both educational and operational, Winggy transforms measurement into concrete action plans: optimization of consumption, adjustment of purchases, good daily practices, and monitoring over time. For management, it is a steering tool; for teams, a guide that clarifies priorities.
Clear indicators to accelerate transition
The four indicators structure a readable roadmap. By refining data — night by night, area by area, or even by season — the tool helps identify savings opportunities: reduction of water consumption in restrooms; adjustments to heating and air conditioning; substitution of cleaning products with eco-labeled alternatives; reduction of energy losses. The objective: maximize the useful effect of investments and management actions.
Measurable territorial partnerships: the Vendée example
Proof of the effectiveness of a shared approach, a program conducted with Vendée Expansion, FVHPA and Vendée Eau brings together over thirty campgrounds around a target: -20% water consumption by 2025. Winggy tools the diagnosis, prioritizes actions (leak detection, water-efficient equipment, settings) and monitors progress, while facilitating team and customer buy-in to simple and visible actions.
Ergonomics and results: heading for 2025
Deployed in over 1,000 hotels in France and already present in Europe, Winggy does not just measure: it helps establishments reduce their impacts by up to 20% in three years, while generating up to €2 in savings per night through better management. In 2024, the tool was redesigned to be more intuitive and adapt to all sizes of accommodations, with an extended rollout planned for 2025. The goal: make eco-performance accessible and comparable, regardless of the teams’ maturity or the complexity of sites.
Tangible economic and environmental gains
The value produced by Winggy is measured in two ways: on the bill (water, energy, purchases) and on extra-financial performance (carbon, resources, eco-labels). This convergence meets the expectations of a market that is increasingly sensitive to ESG criteria and the evolution of standards. It is also part of a broader movement: from slow tourism to ATR label, the tourism value chain is reshaping around verifiable commitments and proof of impact.
European ambitions for scaling up
With a team of 39 employees, Betterfly Tourism is accelerating its presence in Europe with clients in Spain, Italy, Belgium, and Netherlands. The model — measure, manage, improve — is suitable for various regulatory contexts and common climate challenges. This expansion aligns with the rise of sustainable tourism that values the authenticity of territories, mirroring inspiring initiatives such as responsible tourism in Nepal, or the rediscovery of slow travel in European itineraries.
This ambition is underpinned by a demanding vision: to make tourism a lever for large-scale ecological transformation. By providing accommodations with a simple reading of their impacts and a path to continuous improvement, Betterfly Tourism enhances the trust of both travelers and institutional partners, serving a sector that is more environmentally friendly and more ethical.
