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IN BRIEF
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Havas Voyages accelerates in business travel with a clarified positioning, a new digital face, and a strengthened network. As corporate demand evolves and cost control becomes crucial, the group combines proximity, international coverage, and industry standards. With a new website, an assertive “ Business Travel ” identity, the backing of the global network Travel Leaders, and the momentum from Marietton Développement, the Havas ecosystem aims to meet the expectations of decision-makers and travelers. This overview synthesizes these advancements, their market context, and their operational benefits.
In France, many agencies combine leisure and business travel to smooth out seasonality. In this context, Havas Voyages solidifies its position by capitalizing on a more regular business activity, while supporting increasingly demanding companies in terms of savings and management. The transition of a notable number of agencies to the Havas brand, stemming from more corporate-oriented players like CWT, illustrates this consolidation and reinforces the network’s ” business travel ” orientation.
The system relies on a leading network in France, with approximately 350 points of sale and 17 business centers, staffed by nearly 1,200 employees. Since 2016, the brand has been evolving within the Groupe Marietton Développement, which provides it with industrial strength, stability, and business complements. On an international level, the alliance with the Travel Leaders network gives clients the capacity to operate in nearly 90 countries, a crucial asset for multi-market travel programs.
A strengthened network designed for business
The heart of Havas’s Business Travel system is built on specialized business centers, capable of orchestrating bookings, travel policy, compliance, and budget visibility. This model combines industry expertise, accessibility, and local service, while also addressing global challenges through international connections. For purchasing departments and travel managers under increased cost pressures, this combination of local network + global reach represents a tangible performance lever.
Revamped brand identity and digital presence
The new phase of Havas’s strategy materializes in a new website dedicated to business travel and a new logo that is more readable on an international scale. The choice of the term “ Business Travel ” aligns with industry standards and clarifies the offer for companies operating in multiple markets. As explained by Cyrille Pelegrin, Sales and Marketing Director, the aim is to align communication with industry practices and confirm the ability to support clients across a broad geographic scope. This repositioning will be fully unveiled at the IFTM Top Resa, a key industry event in France.
Leaders at the helm of transformation
The dynamic underway relies on an experienced management team. At the head of the brand, Christophe Jacquet drives the roadmap alongside Laurent Abitbol, president of Havas Voyages and the Marietton group. Grégory Baumann and Arnaud Fontanille support the general management, the latter also acting as CFO. On the commercial side, Virginie Bourrel leads the development of corporate sales, while Amine Aouad, a former CWT employee, manages sales and digital activities. This governance illustrates the ambition to reconcile historical expertise with technological acceleration.
Havas Voyages: Discover the latest innovations in the business travel sector – Service and proximity
Within the Marietton Développement galaxy, the brand Ailleurs Business embodies another facet of the model: a 100% France-based service, operated through 13 business centers in the region. Elected the number one agency in the Selectour network in 2025, it combines the solidity of a large group with the agility of a human-sized partner. For companies, this proximity ensures responsive support, a nuanced understanding of local needs, and a better-supported employee experience.
Business centers close to companies
The national network, both at Havas Voyages and Ailleurs Business, allows for addressing daily operational issues: responsiveness on urgent files, support for travelers, management of internal policies, and budget tracking. By combining local teams and tools conforming to international standards, travel departments benefit from a single contact capable of acting quickly, optimizing costs, and improving employee satisfaction.
A group ecosystem at the service of business travel
Supported by a leader in France and a “family” of complementary brands, the Marietton ecosystem encourages synergies across distribution, business centers, negotiation, and innovation. This architecture offers better resilience to market cycles while accelerating the adoption of new practices: data integration, process harmonization, alignment with international standards, and improved service quality.
Havas Voyages: Discover the latest innovations in the business travel sector – Trends and technology
Business travel is evolving rapidly: the 2025 budgets are expected to be cautious, as evidenced by analyses on business travel expenses in 2025, while revenue pressures push the ecosystem to reinvent itself, as illustrated by insights derived from losses and sales in business travel. In this context, Havas’s emphasis on “ Business Travel ” and the strengthening of its digital framework represent direct responses: standardization, offer clarity, cost governance, and international coverage.
Connectivity, data, and partnerships
The entire value chain is becoming increasingly reliant on data and connectivity. Sector initiatives such as the Sabre–oneworld partnership around Prism exemplify the trend toward finer management of agreements, rates, and performance. By aligning with these standards, TMCs improve program management and the quality of recommendations. Havas’s approach, which harmonizes its identity and online presence, fits into this movement towards a clearer, more data-driven, and more interoperable offer.
Redesigned traveler experience and hospitality
Beyond price, the traveler experience is becoming a differentiating factor. Carriers themselves are reinventing their services to meet corporate expectations, as shown by Southwest Airlines’ initiatives in hospitality. In this environment, a player like Havas Voyages plays an architect’s role: guiding choices, optimizing itineraries, reconciling comfort, productivity, and compliance with travel policies, all while securing assistance in case of unexpected events.
Capital movements and digital competition
The competitive landscape is also transforming with the rise of tech players, exemplified by the IPO of Navan. This dynamic intensifies product innovation and pressure on digital pathways. Havas responds with a hybrid offering, where tools intersect with the human expertise of business centers. Recruiting talent from corporate players and aligning with Marietton Développement strengthens this capacity to blend agility and operational reliability.
Cost management and risk control
In a tight budget context, companies expect rigorous cost management and better risk control. Insights gleaned from periods of contraction, documented by analyses on losses and sales in business travel, highlight the importance of a balanced strategy: rationalize without degrading the experience, secure travelers, improve visibility of expenses, and negotiate effectively. Havas’s “ Business Travel ” direction, its coverage in France and internationally through Travel Leaders, and its digital reinforcement provide concrete answers to these structural challenges.
