|
IN BRIEF
|
The group NG Travel is entering a new phase of growth by placing the expansion of its clubs, local immersion, and a smart pricing policy at the center of its strategy. Driven by very tangible customer and partner feedback, the tour operator plans to open 18 new clubs spread across Kappa Club, Eldorador, and Corelia, is enhancing its on-the-ground experiences (including the Kappa moments), and is launching a range with a strong value for money to address the budget sensitivity observed in the market.
Refined from attentive listening to expectations, NG Travel‘s roadmap is based on a clear observation: the clubs are the backbone of the model. Nearly 60% of sales are made there, a result that reflects the attractiveness of the format and customer satisfaction upon returning from their trip. Under the leadership of its new CEO, Bryce Arnaud Battamdier, the group is accelerating the opening of 18 new clubs to strengthen its presence in popular destinations and offer more capacity in its flagship concepts.
Beyond volume, the focus is on quality and differentiation. The clubs are designed as places of life with a clear identity, tailored activities, and enhanced human support, in order to provide a consistent experience from one site to another while respecting the uniqueness of local cultures.
Measurable performances that confirm the course
The EPS (Stay Performance Evaluation) scores validate the positioning: over 60% for the Kappa and Eldorador concepts, beyond 40% for Corelia. Customer loyalty is particularly marked at Kappa, with a rate exceeding 40%, reflecting a growing appetite for human and immersive stays.
Differentiated club concepts for every traveler
The brand portfolio is structured to meet distinct expectations, with identified codes, tailored services, and complementary atmospheres.
Kappa Club: authenticity and encounters
Kappa Club targets travelers seeking authenticity and exchanges. The Kappa moments — meetings with artisans, tastings with locals, guided walks — are generalized to reconnect the stay with the real destination, beyond the resort.
Eldorador: friendliness and energy
With Eldorador, the emphasis is on rhythm and friendliness: unifying animations, controlled festive atmospheres, sports, and moments of sharing that bring together tribes of travelers.
Corelia: relaxation and premium comfort
Corelia focuses on relaxation, comfort, and a touch of premium. The experience is designed to slow down, enjoy calming spaces, and access high-end attentions without ostentation.
The local experience at the heart of the proposal
The aspiration to live “like a local” continues to grow. NG Travel thus extends the Kappa spirit to other formats, keeping the human dimension as the guiding thread.
In the Kapacircuits, the new Kapas Discoveries modules transpose this immersive DNA to organized circuits, with enlightening encounters and authentic pauses. The Kama City city breaks are enriched with intimate visits led by passionate local guides, to better understand neighborhoods, markets, and urban rituals.
This approach is part of a context of more informed travel, fed by trend readings and varied inspirations, whether related to new stimulating flight connections between Asia and the Pacific — as mentioned around Singapore and New Zealand —, a growing interest in polar expeditions and Antarctic tourism, or thematic trips, as seen in the enthusiasm for rugby celebrated at La Châtaigneraie.
Responding to price sensitivity without sacrificing quality
Summer has highlighted a strong price sensitivity, linked to the increase in average budget. To remain competitive, the tour operator is deploying a smart pricing range comprising about fifty products — clubs, circuits, and land stays — selected for their best value for money at the destination.
The promise: a demanding balance between controlled costs and experience standards, with a transparent reading of included services. This approach is complemented by an effort to inform travelers to help them protect their budget and avoid unpleasant surprises, such as practical advice against travel scams or misleading offers, a particularly sensitive issue in an inflationary context.
A development aligned with market expectations
The updated strategy arises from “on-the-ground” feedback from clients and partners. It combines the strengthening of clubs, intensification of local experiences, and pricing consistency. In a world where the ability to listen makes the difference, this agile approach ensures clarity and attractiveness.
It is also part of a horizon of renewed curiosities, where desires for unexpected destinations are emerging — including more confidential discoveries, sometimes in the United States, like these portrayals of suburban environments in Ohio — while maintaining the strength of the great classics of holiday resorts. The 18 new clubs thus reinforce a harmonized presence, aimed at capturing varied clientele without diluting the brands’ DNA.
