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IN BRIEF
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Published on September 23, 2025, the announcement of the acquisition of Supertripper by the Marietton Group marks a decisive step for Business Travel in France and Europe. By bringing together Havas Voyages Business Travel, Ailleurs Business, and Supertripper, Marietton forms a coherent entity that combines human proximity and support, service excellence, and next-generation digital solutions. With the arrival of Maxime Pialat at the general management and the board, and a strategic international alliance with Selectour and GIE ASHA, the ambition crystallizes: to build a European champion in business travel and to showcase French expertise internationally.
Renowned for its technological agility and capacity for innovation, Supertripper has established itself as the tech gem of business travel in France. Its digital platform, designed to streamline the management of business travel, stands out for a simplified user experience, fine-tuned management of travel policies, and an ecosystem of interconnected tools serving both companies and travelers.
Upon the announcement of the operation, Laurent Abitbol, president of the Marietton Group, praised the journey of Maxime Pialat and his teams. The founder of Supertripper becomes a shareholder and General Director and immediately joins the group’s board, tasked with instilling a dynamic of continuous innovation and bringing technology even closer to business expectations.
A digital platform serving business travelers
At the heart of the system, Supertripper embodies a digital platform that facilitates booking, approval, tracking, and reporting of travel. It integrates into corporate environments and aligns with Duty of Care, compliance, and budget optimization needs. Additionally, Marietton’s expertise in human support ensures a tailored service, whether for emergencies, complex pricing, or multi-destination itineraries.
This technological and service combination responds to a growing demand for hybrid solutions, where digital autonomy is combined with the intervention of experienced advisors. It positions the group on international standards while maintaining a distinctly French identity, attentive to details and service quality.
A strategic trio to cover 100% of client needs
With Havas Voyages Business Travel, Ailleurs Business, and Supertripper, Marietton forms an unprecedented trio. Three brands, three singularities, three complementary strengths: the power of a historic network, the responsiveness of recognized specialists, and the boldness of a tech house made in France. The objective is clear: to cover all company needs, from SMEs to large accounts, in France and internationally.
In practical terms, this translates into a continuum of services ranging from strategic consulting to operational optimization, from managing complex policies to cost control, along with traveler support and the provision of next-generation digital tools.
Proximity, excellence, innovation
The promise is based on a strong triptych: proximity and human support, service excellence, innovation, and cutting-edge digital solutions. In an increasingly volatile market context, the ability to absorb demand fluctuations and secure travel becomes essential. Recent signals regarding traffic and booking behaviors, such as the decline in profits related to bookings at Jet2, illustrate the importance of predictive tools, active fare monitoring, and day-to-day flexible service.
This synergy allows travel managers to rely on precise dashboards, seamless traveler journeys, and assistance solutions capable of absorbing uncertainties, while maintaining the best value for money for the company.
Governance and Innovation Drive
By joining the board as General Director, Maxime Pialat brings the vision of an entrepreneur who has made Supertripper a national reference in digital applied to business travel. His presence at the heart of governance is a lever to accelerate innovation cycles, industrialize best practices, and foster a product culture focused on performance and user experience.
Together with Laurent Abitbol, this new drive aligns strategy, execution, and continuous innovation. Technological roadmaps are now articulated with the service DNA that has made the group famous, for a model where value is measured as much by the quality of the solutions as by the attention paid to travelers.
A Techno vision anchored in France
The operation is part of an assumed Techno dynamic, anchored in France and oriented toward Europe. It resonates with the rapid transformations in professional mobility, where companies seek partners capable of combining cultural proximity with industrial robustness.
This approach, centered on French expertise, prioritizes quality demands, traveler safety, compliance, and useful innovation without over-promising. It strengthens the group’s capacity to serve a range of industries, from start-ups to major industrial players.
International Alliance with Selectour and GIE ASHA
Meanwhile, the Marietton Group, in partnership with Selectour and GIE ASHA, has sealed a confidential strategic international alliance. The objective: to serve global accounts by combining proximity relations, a recognized French methodology, and a global coverage, to ensure service consistency from one continent to another.
This orchestration capacity responds to the realities of a contrasting international sky. The operational challenges on major corridors, notably transatlantic, highlight the importance of a solid network and informed local support, mirroring the challenges faced by airlines between Canada and America.
Global Coverage, Local Service
The value of an alliance is tangible only through the quality of local connections. By combining experienced partners and centralized governance, the model allows for the alignment of service standards, data pooling, and harmonization of traveler journeys.
Beyond flights and hotels, mobility management increasingly incorporates diverse solutions. The experiences of premium bus transport or adapted regional offers show that modern business travel is conceived as multimodal, according to local constraints, CSR objectives, and team comfort.
A reshaping Business Travel market
The reshaping of the Business Travel market occurs around several key axes: cost management, capacity availability, process automation, operational resilience, and inclusion. Travel policies evolve to meet these priorities while supporting the commercial performance of companies.
On the societal front, the attention given to historically underrepresented groups is progressing, with structuring initiatives for safer and more peaceful travel. Movements like the inclusion of BIPOC travelers highlight the need to integrate these parameters into policy design and traveler support tools.
Evolving traveler expectations
Employees now expect autonomous, simple, and personalized digital journeys, without renouncing human presence in case of unforeseen events. Corporate culture and work trends influence these expectations, as evidenced by debates on organization and work engagement framed by perspectives around Labor Day. Travel decision-makers adjust their purchasing doctrine and service levels accordingly.
This demand for coherence between employee experience, financial control, and regulatory compliance creates a favorable ground for players capable of aligning technology, service, and governance.
European ambition: towards a champion in Business Travel
With the integration of Supertripper and the international alliance with Selectour and GIE ASHA, the Marietton Group asserts its ambition to become a champion of Business Travel in Europe. The proposed model combines operational precision of a French house with the power of international coverage for companies with multiple locations.
The interest generated by this announcement, widely disseminated since its publication on September 23, 2025, reflects a clear market expectation for complete, performance-driven, and responsible business travel solutions. In this trajectory, the complementarity between Havas Voyages Business Travel, Ailleurs Business, and Supertripper provides a strong foundation to meet 100% of client needs, combining proximity, excellence, and innovation.
