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IN BRIEF
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FCM Travel France continues its development momentum and strengthens its teams to elevate the customer experience at every step of the business travel journey. The subsidiary appoints David Garnier as Global Business Development Manager and Mallory Gérard as Head of MICE, while capitalizing on the recent arrival of Christelle Viana as the director of operations France. The goal: accelerate growth with multinational companies, intensify the Meetings & Events offering in France, Switzerland, and Spain, and consolidate the TMC’s position among market leaders.
In a context where companies expect partners to provide perfect orchestration between advice, technology, and service, FCM Travel France enhances its organization. Following the appointment of Christelle Viana at the helm of operations in France, the TMC announces two major recruitments: David Garnier for global business development and Mallory Gérard to lead the MICE strategy. This roadmap aligns with a clear vision: offer an innovative and human approach to large international accounts and sustainably position FCM within the world’s top 3 TMCs.
A global development entrusted to David Garnier
As Global Business Development Manager, David Garnier will be tasked with accelerating the conquest and support of multinational companies, a segment regarded as a powerful lever for growth for FCM in France. His appointment solidifies an already established trajectory: he held similar responsibilities at FCM from 2020 to 2024 before joining Reed & Mackay. His experience, marked by positions of responsibility in business development and client support (notably at EluesLocales and Infopro Digital), informs a pragmatic approach to performance, global governance, and value creation in complex travel programs. The general management of FCM France, led by Christophe Hamonic, sees this arrival as an added asset to deploy a strategy that is both ambitious and human-centered.
MICE and events: the mission of Mallory Gérard
The appointment of Mallory Gérard as Head of MICE confirms the intention to accelerate FCM Meetings & Events in the France, Switzerland, and Spain markets. With over twenty years of experience, beginning at Rosenbluth International Travel, and further enriched at Chambers Travel Group, where she took on general management after its integration into Corporate Travel Management, Mallory Gérard will lead the expansion of the team, the structuring of the offering, and the design of larger scale events. Her ambition: to drive a double-digit growth dynamic by leveraging the complementarity of MICE and Travel expertise to meet all client needs, from executive seminars to international conventions.
Operations France: service excellence and efficiency
The recent arrival of Christelle Viana as director of operations France strengthens the backbone of customer service: quality of traveler support, management of KPI, continuous process improvement, and optimization of workflows between implant and online teams. By combining robust operational governance and business specialties (global business development, MICE), FCM consolidates the coherence of the customer journey and the fluidity between advice, booking, reporting, and duty of care.
For purchasing decision-makers and travel managers, these developments translate into concrete measures: a global governance better equipped for multi-country programs, an integrated MICE offering for 360° projects, and faster operational execution. The objective is to orchestrate a continuum of service—from strategy to field experience—where data, personalization, and budget management converge to serve the satisfaction of travelers and the financial objectives of enterprises.
An expanded ecosystem and market inspirations
Building a differentiating experience also involves opening up to inspirations and complementary partners in the sector. Trends combining quality packaged stays and cost control, as proposed by Air France through its Air France Holidays stays, fuel reflection on the perceived value from the travelers’ side. The well-being component, now essential in designing events and premium programs, is illustrated with experiences like Le Purist at the Cures Marines de Trouville or the Interalpen experience, sources of ideas for highly engaging events. Regarding destinations, tourism initiatives in Martinique illustrate the rise of responsible and cultural propositions, while more atypical insights, such as this column around Gaspard Koenig in Saint-Tropez, stimulate editorial creativity and the art of storytelling, useful for scripting conventions or incentive trips.
Expected results: performance, reach, and sustainability
By aligning commercial vision, MICE, and operations, FCM Travel France aims for a threefold impact: solid growth in international accounts, increased reach in the France–Switzerland–Spain markets, and an optimized traveler experience, from planning to post-management. The medium-term objective is clear: to strengthen FCM’s position among the global leaders of TMCs, with more effective programs, more ambitious events, and more responsible services—for the benefit of organizations and travelers.
